Direct-to-consumer (D2C) health and wellness brands have emerged as pivotal players in the industry, offering consumers convenient access to products that promote physical and mental well-being. These brands prioritize quality, transparency, and customization. For instance, one prominent D2C health brand specializes in personalized vitamins and supplements, tailoring its products to individual needs through online assessments. Another brand focuses on fitness equipment, delivering innovative home gym solutions designed for efficiency and affordability. Additionally, some D2C companies emphasize mental wellness, providing accessible online therapy services to meet the growing demand for mental health support.
D2C health and wellness brands are important because they circumvent traditional retail channels, enabling them to provide high-quality, often customized products directly to consumers. They prioritize product efficacy, transparency in ingredients, and personalized approaches, aligning with the holistic well-being preferences of today's health-conscious consumers. With their innovative offerings and user-centric experiences, D2C brands are reshaping the health and wellness landscape, making it more accessible and tailored to individuals seeking to improve their overall health, fitness, and mental well-being.
Bulletproof makes transparent, keto products with the right nutrients. Its portfolio has a wide range of products ranging including clean coffee, MCT oil, collagen protein, snack bars, and supplements, but its best known for its original butter coffee recipe!
Your health shouldn't be a mystery. Stix brings peace of mind to your health journey, wherever you are on it. Starting with pregnancy and ovulation tests.
Revitalizing your sleep, one drop at a time. Manage anxiety, insomnia, stress, and pain with just a few drops of the 100% natural CBD texture.
The all-in-one oral care product called "the Tesla of toothbrushes". Effortlessly whiten and brush without pain or sensitivity.
Maude is a modern sexual wellness brand created to simplify sex with body-safe essentials like vibrators, condoms, lubricants and other personal care goods.
Supplements made with the high quality, handpicked ingredients and no nasty side effects. Take your training and results to the next level with Bloom.
Recoop is on a mission to create a superior supplement experience that combines the best science & sourcing – while powering an all-natural approach to health & productivity.
Gossamer sells CBD products and is also heavily invested in creating beautiful editorial content.
Take Care/Of your skin. Find the right vitamins, protein, and now collagen too, personalized just for you. Everyone has a different path to personal health, and Care/Of are here to help you find yours.
Wild Nutrition makes high-quality supplements for a variety of health needs and lifestyles.
A single purpose, upgrade individual wellness and quality of life for conscious consumers.
sun‑a‑wear offers a solar-powered, wearable UV sensor that clips onto clothing or accessories and syncs with a mobile app to monitor UV dose, send sunscreen reminders, and help users balance safe sun exposure with vitamin D needs. Developed by a Swiss startup founded in 2016 with a mission to raise UV awareness, their platform combines science-backed insights with user-friendly design. The brand also supports ongoing UV research through its Sun Awareness Institute, underscoring a commitment to skin health and prevention.
Everything you need to build a better D2C brand, business and tech stack.
