Direct-to-consumer (D2C) personal care brands have transformed the beauty and self-care industry by offering consumers high-quality products tailored to their specific needs and preferences. These brands prioritize customization, quality, and sustainability - top brands in the personal care category include Native, Prose, Function of Beauty, Curie and more. Additionally, some D2C companies emphasize eco-friendly practices, using sustainable packaging and ethically sourced ingredients in their products, appealing to environmentally-conscious consumers.
D2C personal care brands are important because they eliminate the traditional retail markup, offering premium, often personalized products directly to consumers. They prioritize product quality, customization, and sustainability, aligning with the values and evolving preferences of today's self-care enthusiasts. With their unique approach and user-centric experiences, D2C brands are reshaping the personal care landscape, making it more accessible and tailored to individuals seeking effective and eco-conscious solutions for their beauty and grooming routines.
Covey Skincare is all about the "less is more" approach. Its simplified skincare down into three easy products: a cleanser, Vitamin C serum, and moisturizer.
Founded by well known dermatologist Dr. Nancy Samolitis, Facile Skincare makes easy-to-use daily skincare products like Cleanser, Moisturizer, and Serums. All of its products are made with non-toxic and feel-good ingredients to help you achieve and maintain the best version of your unique skin.
FORVR MOOD is more than just fragrance—it’s a whole vibe. Founded by beauty and lifestyle influencer Jackie Aina, the brand was born from her lifelong love of scent, cultivated alongside her mother. What started as an obsession with candles to set different moods evolved into a mission: to bring luxury self-care into everyday life. At its core, FORVR MOOD is about enhancing the everyday, making self-care effortless, and adding a touch of indulgence to your routine. “You can’t help someone else until you’re good,” says Aina. “So get good, and then worry about other people.” With products designed to make life a little more lavish and welcoming, FORVR MOOD encourages you to cherish yourself first—because you deserve it.
Vacation is sunscreen for those who take leisure seriously. Inspired by 80s/90s nostalgia, Vacation not only smells great with notes of coconut, banana, pineapple, orange blossom, its also vegan, cruelty-free, and reef friendly.
Dossier meticulously reimagines the world’s most iconic fragrances and produce vegan, cruelty-free perfumes with 100% clean ingredients.
From original nude lipsticks to eyeshadow palettes to blushes, each of Mented Cosmetics' makeup products are perfectly pigmented to match your skin tones.
bareMinerals has been redefining beauty with clean, skin-loving formulas long before it was trendy. Founded on the belief that makeup should be good for your skin, the brand revolutionized the industry with its iconic mineral foundation—free from harsh chemicals, fillers, and unnecessary additives. Every product, from lightweight foundations to nourishing skincare, is packed with high-performance ingredients that enhance, not mask, natural beauty. More than just makeup, bareMinerals is about confidence, simplicity, and embracing who you are—flaws and all. Because when your skin feels good, you feel good.
Give Your Balls The Attention They Deserve. It’s no secret that balls are prone to odor, sweat and irritation. Upgrade your balls game with quality long-lasting products formulated to keep you fresh, comfortable and confident.
Daybird formulates makeup + skincare + sunscreen hybrids that work with every wear.
Better oral health, made simple. Build a lifetime of good habits with Electric Brushes, Refillable Floss, Gum, and more for the whole family.
Good skincare for all? Versed Skincare is non-toxic, vegan, sustainably-minded skincare brand powered by experts.
Everything you need to build a better D2C brand, business and tech stack.
