Direct-to-consumer (D2C) personal care brands have transformed the beauty and self-care industry by offering consumers high-quality products tailored to their specific needs and preferences. These brands prioritize customization, quality, and sustainability - top brands in the personal care category include Native, Prose, Function of Beauty, Curie and more. Additionally, some D2C companies emphasize eco-friendly practices, using sustainable packaging and ethically sourced ingredients in their products, appealing to environmentally-conscious consumers.
D2C personal care brands are important because they eliminate the traditional retail markup, offering premium, often personalized products directly to consumers. They prioritize product quality, customization, and sustainability, aligning with the values and evolving preferences of today's self-care enthusiasts. With their unique approach and user-centric experiences, D2C brands are reshaping the personal care landscape, making it more accessible and tailored to individuals seeking effective and eco-conscious solutions for their beauty and grooming routines.
Candid transforms and straightens your teeth with clear, customized aligners made with dentist directed care!
Birchbox understand that your life is so full, you probably don’t take the time to prioritize you enough. This is their real goal. Every month you get your Birchbox, it’s a reminder that you deserve time to care for you.
Kester Black make lipstick, nail polish and remover that is vegan and long-lasting.
Curology makes skincare simple for your busy life. Customized ingredients just for you. No drugstore product is this customized. From occasional spots to full-on breakouts, their simple once-a-day cream has you covered.
Regimen Lab is peer reviewed, scientifically-driven skincare products. Regimen Lab also targets those who already have a lot of preexisting skincare knowledge and love to get nerdy on the topic!
Skin, hair and body care products of the finest quality; they investigate widely to source plant-based and laboratory-made ingredients, and use only those with a proven record of safety and efficacy.
Maison Louis Marie is a fragrance house rooted in botanical tradition, blending French heritage with modern luxury. Inspired by centuries-old family expertise in botanical research, the brand crafts clean, sophisticated scents that transport you to nature’s most enchanting landscapes. From delicate floral notes to rich, woody accords, each fragrance is meticulously composed using the finest ingredients, free from toxins and harsh chemicals. With a commitment to sustainability and clean beauty, Maison Louis Marie offers perfumes, candles, and body care products that evoke elegance, nostalgia, and timeless charm—allowing you to wear your signature scent with confidence and conscience.
Koa offers intentionally formulated products that balance the skin, self and planet.
Contours Rx specializes in instantly lifting and reshaping heavy hooded or drooping eyelids for a noticeably more youthful appearance. They use an innovative, breakthrough blend of age-defying ingredients for environmentally friendly, non-surgical, medical-grade cosmetics. ContoursRx empowers individuals to enhance their features effortlessly.
Peace Out Skincare’s mission is to help you bring peace to your skin through good, effective, clean and fun skincare solutions, like our patent-pending acne dots, pore strips, and first-to-market microneedling patches.
This is not your face’s skincare. Soft Services is dedicated to the pursuit of backless tops, sleeveless arms, shorter shorts, and being comfortable in your own skin.
Routinely takes a tech-forward approach with skincare. Routinely makes 13 highly-targeted serums and created an advanced smartphone app to help consumers determine which serum is the best for them. Its smartphone app finds the right combination of active ingredients to suit your skin's needs and generates a bespoke skincare routine with step-by-step instructions on when and how to apply your daily skincare routine, how to adapt it based on weather changes, air quality and personal health indicators, such as diet and sleep.
Everything you need to build a better D2C brand, business and tech stack.
