Direct-to-consumer (D2C) personal care brands have transformed the beauty and self-care industry by offering consumers high-quality products tailored to their specific needs and preferences. These brands prioritize customization, quality, and sustainability - top brands in the personal care category include Native, Prose, Function of Beauty, Curie and more. Additionally, some D2C companies emphasize eco-friendly practices, using sustainable packaging and ethically sourced ingredients in their products, appealing to environmentally-conscious consumers.
D2C personal care brands are important because they eliminate the traditional retail markup, offering premium, often personalized products directly to consumers. They prioritize product quality, customization, and sustainability, aligning with the values and evolving preferences of today's self-care enthusiasts. With their unique approach and user-centric experiences, D2C brands are reshaping the personal care landscape, making it more accessible and tailored to individuals seeking effective and eco-conscious solutions for their beauty and grooming routines.
bareMinerals has been redefining beauty with clean, skin-loving formulas long before it was trendy. Founded on the belief that makeup should be good for your skin, the brand revolutionized the industry with its iconic mineral foundation—free from harsh chemicals, fillers, and unnecessary additives. Every product, from lightweight foundations to nourishing skincare, is packed with high-performance ingredients that enhance, not mask, natural beauty. More than just makeup, bareMinerals is about confidence, simplicity, and embracing who you are—flaws and all. Because when your skin feels good, you feel good.
Give Your Balls The Attention They Deserve. It’s no secret that balls are prone to odor, sweat and irritation. Upgrade your balls game with quality long-lasting products formulated to keep you fresh, comfortable and confident.
Daybird formulates makeup + skincare + sunscreen hybrids that work with every wear.
Huron was started to help you look out for the guy in the mirror. Guys aren't the best at caring for themselves. But that's not your fault. Huron offers men skincare products to make sure that men take care of their skin.
Better oral health, made simple. Build a lifetime of good habits with Electric Brushes, Refillable Floss, Gum, and more for the whole family.
CASAMERA was created by two quality-obsessed best friends with the goal to create bathroom essentials that perform as great as they look. Our mission is sustainability after comfort.
PiperWai is a natural personal care brand known for its aluminum-free deodorant that uses activated charcoal to combat odor and absorb moisture. Founded in 2014, PiperWai focuses on clean, sustainable ingredients and eco-friendly packaging, with products that are vegan, cruelty-free, and designed to be gentle on all skin types. Their mission is to promote a healthier lifestyle with effective, earth-conscious hygiene products for everyone.
Topicals is transforming the way you feel about skin. A science-backed skincare brand you don't have to hide.
Good skincare for all? Versed Skincare is non-toxic, vegan, sustainably-minded skincare brand powered by experts.
Inkbox is not your average temporary tattoo. Their semi-permanent tattoos are skin-safe and easily applied at home, no needles required.
Duradry is the #1 solution for excessive underarm sweating. It's safe, affordable and effective. Duradry makes antiperspirant, body wash, body spray, and more!
Everything you need to build a better D2C brand, business and tech stack.
