Direct-to-consumer (D2C) personal care brands have transformed the beauty and self-care industry by offering consumers high-quality products tailored to their specific needs and preferences. These brands prioritize customization, quality, and sustainability - top brands in the personal care category include Native, Prose, Function of Beauty, Curie and more. Additionally, some D2C companies emphasize eco-friendly practices, using sustainable packaging and ethically sourced ingredients in their products, appealing to environmentally-conscious consumers.
D2C personal care brands are important because they eliminate the traditional retail markup, offering premium, often personalized products directly to consumers. They prioritize product quality, customization, and sustainability, aligning with the values and evolving preferences of today's self-care enthusiasts. With their unique approach and user-centric experiences, D2C brands are reshaping the personal care landscape, making it more accessible and tailored to individuals seeking effective and eco-conscious solutions for their beauty and grooming routines.
Natural and effective body care products for humans in motion. Do more #withcurie.
Everyday cosmetics made with love. Dreamt up in Paris to spoil you to your heart's content. Hand cleansing gels, refreshing face mists, hand creams and more.
Who Gives A Crap is a feel good toilet paper, whose social and environmental mission is integral to the project.
Blume are all up in your bathroom with products that are good for you, and the environment. Skin care, period care and body care made clean.
Hero Cosmetics creates solutions for those times you have a pimple emergency. Their broader vision is to create products that can be your hero when your skin is in a pinch.
Rhode skincare by Hailey Beiber makes products to nourish your skin barrier, giving instant dewy glow and improving the look of skin over time.
Smile Makers designs a range of high-quality, body-safe vibrators, lubricants, and wellness products. The brand emphasizes discreetness, education, and pleasure positivity - their mission is to normalize the conversation around sexual health and bring joy and satisfaction to all.
Hawthorne makes it easy to elevate yourself with tailored, premium quality skin and personal care products that work perfectly for you as an individual.
DIVI is redefining scalp and hair wellness with clean, science-backed formulas designed to support stronger, healthier hair from the root. Best known for its viral Scalp Serum, DIVI blends dermatologist-approved ingredients like caffeine, tea tree oil, and peptides to help improve scalp health, reduce buildup, and encourage natural hair growth. Whether you’re recovering from hair damage, navigating postpartum hair changes, or simply want to level up your routine, DIVI offers an effortless approach to self-care—where healthy hair starts at the scalp.
Pore Favor is a science-backed acne supplement designed to treat the root cause of breakouts, oily skin, and blackheads from the inside out. Unlike topical treatments that only address surface-level symptoms, this dermatologist-endorsed formula works internally to balance sebum production, reduce inflammation, and promote clear, glowing skin. Many users report visible improvements within weeks, with 74% experiencing a complete reduction in acne over 90 days. With natural, non-GMO ingredients and a proven track record, Pore Favor is changing how people fight acne—from the inside out.
Dr Sam’s is a results-driven skincare brand designed by leading dermatologist Dr. Sam Bunting. Built on the foundation of simplicity and effectiveness, Dr Sam’s 4-step routine makes achieving flawless skin effortless. From cleansing and activating to hydrating and protecting, each product is formulated with clinically proven ingredients to target key skin concerns like blemishes, hyperpigmentation, redness, and premature aging.
Brüush is an oral care brand that's created a better electric toothbrush, to make maintaining your teeth, easy. Brüush toothbrushes have industry-leading sonic technology with six cleaning modes and ultra-soft bristles for an effective clean that’s always gentle on your gums.
Everything you need to build a better D2C brand, business and tech stack.
