Direct-to-consumer (D2C) personal care brands have transformed the beauty and self-care industry by offering consumers high-quality products tailored to their specific needs and preferences. These brands prioritize customization, quality, and sustainability - top brands in the personal care category include Native, Prose, Function of Beauty, Curie and more. Additionally, some D2C companies emphasize eco-friendly practices, using sustainable packaging and ethically sourced ingredients in their products, appealing to environmentally-conscious consumers.
D2C personal care brands are important because they eliminate the traditional retail markup, offering premium, often personalized products directly to consumers. They prioritize product quality, customization, and sustainability, aligning with the values and evolving preferences of today's self-care enthusiasts. With their unique approach and user-centric experiences, D2C brands are reshaping the personal care landscape, making it more accessible and tailored to individuals seeking effective and eco-conscious solutions for their beauty and grooming routines.
Hawthorne makes it easy to elevate yourself with tailored, premium quality skin and personal care products that work perfectly for you as an individual.
CASAMERA was created by two quality-obsessed best friends with the goal to create bathroom essentials that perform as great as they look. Our mission is sustainability after comfort.
Alexandria Professional isn’t just about hair removal—it’s about skin health and confidence. As the global leader in body sugaring, the brand has revolutionized the way people care for their skin with a natural, gentle alternative to waxing. Their signature sugaring paste, made from just sugar, lemon, and water, is safe for all skin types and helps exfoliate while removing hair. But Alexandria Professional goes beyond products—they’re on a mission to educate and empower estheticians and individuals alike, offering expert training and a full range of skin-loving solutions. Whether you're a pro or just starting your sugaring journey, Alexandria Professional makes smooth, radiant skin more than a goal—it makes it a reality.
Maison Louis Marie is a fragrance house rooted in botanical tradition, blending French heritage with modern luxury. Inspired by centuries-old family expertise in botanical research, the brand crafts clean, sophisticated scents that transport you to nature’s most enchanting landscapes. From delicate floral notes to rich, woody accords, each fragrance is meticulously composed using the finest ingredients, free from toxins and harsh chemicals. With a commitment to sustainability and clean beauty, Maison Louis Marie offers perfumes, candles, and body care products that evoke elegance, nostalgia, and timeless charm—allowing you to wear your signature scent with confidence and conscience.
Striking Viking is a men's grooming brand specializing in premium beard care tools and natural products. From boar bristle brushes to nourishing oils, their gear is crafted to help every beard look bold, healthy, and well-kept. Striking Viking empowers modern warriors to groom with confidence and style.
Sun Bum offers a range of sun protection, hair care, and skincare products that blend effective formulas with a casual, beach-loving vibe. Known for reef-friendly ingredients and broad-spectrum protection, the brand caters to those who live and play under the sun.
Bath Savvy specializes in creating luxurious, all-natural bath and skincare products that are gentle on the skin and environmentally conscious. Their collection includes handmade soaps, body scrubs, lotions, and other self-care essentials designed to nourish and pamper.
Harry’s offers shaving tools and well-rounded skin care for every man: thoughtfully made, honestly priced, with a quality guarantee.
Natural, powerful skincare products and supplements for men of color to help you look, feel and perform your best.
With Hap Kristin lenses, you'll have the moonlight in your eyes. Your eyes will shine brighter than a night full of stars. The best part is, nobody will know your little secret to the sparkle in your eye. Somethings are best kept a secret! Shhh!
Leese is a new way of thinking about organic skin care. A transformative ritual to elevate skin in myriad ways. Converging high performance botanicals and sustainable practices. for an effective but gentle solution for skin and planet.
Everything you need to build a better D2C brand, business and tech stack.
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