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Best Personal Care Brands

Direct-to-consumer (D2C) personal care brands have transformed the beauty and self-care industry by offering consumers high-quality products tailored to their specific needs and preferences. These brands prioritize customization, quality, and sustainability - top brands in the personal care category include Native, Prose, Function of Beauty, Curie and more. Additionally, some D2C companies emphasize eco-friendly practices, using sustainable packaging and ethically sourced ingredients in their products, appealing to environmentally-conscious consumers.

D2C personal care brands are important because they eliminate the traditional retail markup, offering premium, often personalized products directly to consumers. They prioritize product quality, customization, and sustainability, aligning with the values and evolving preferences of today's self-care enthusiasts. With their unique approach and user-centric experiences, D2C brands are reshaping the personal care landscape, making it more accessible and tailored to individuals seeking effective and eco-conscious solutions for their beauty and grooming routines.

Curology

Curology makes skincare simple for your busy life. Customized ingredients just for you. No drugstore product is this customized. From occasional spots to full-on breakouts, their simple once-a-day cream has you covered.

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F Miller

F.Miller is a skincare brand that offers natural products created from the highest quality ingredients and meticulously formulated for daily use.

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Regimen Lab

Regimen Lab is peer reviewed, scientifically-driven skincare products. Regimen Lab also targets those who already have a lot of preexisting skincare knowledge and love to get nerdy on the topic!

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Koa

Koa offers intentionally formulated products that balance the skin, self and planet.

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Peace Out

Peace Out Skincare’s mission is to help you bring peace to your skin through good, effective, clean and fun skincare solutions, like our patent-pending acne dots, pore strips, and first-to-market microneedling patches.

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Hello Sunday

Hello Sunday is an SPF brand offering practical and enjoyable sunscreen formulas for everything from your face to your hands.

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Routinely

Routinely takes a tech-forward approach with skincare. Routinely makes 13 highly-targeted serums and created an advanced smartphone app to help consumers determine which serum is the best for them. Its smartphone app finds the right combination of active ingredients to suit your skin's needs and generates a bespoke skincare routine with step-by-step instructions on when and how to apply your daily skincare routine, how to adapt it based on weather changes, air quality and personal health indicators, such as diet and sleep.

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Palm of Ferronia

Palm of Ferronia is a small batch natural skincare brand focused on the ancient principles of aromatherapy and crystal healing.

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Facile

Founded by well known dermatologist Dr. Nancy Samolitis, Facile Skincare makes easy-to-use daily skincare products like Cleanser, Moisturizer, and Serums. All of its products are made with non-toxic and feel-good ingredients to help you achieve and maintain the best version of your unique skin.

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Mented Cosmetics

From original nude lipsticks to eyeshadow palettes to blushes, each of Mented Cosmetics' makeup products are perfectly pigmented to match your skin tones.

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Nuud

Nuud is a vegan anti-odorant that is magically effective for 3-7 days.

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Keeko

A new generation of dental care drawing on Ayurvedic medicine & native Australian botanicals to cleanse & support a healthy mouth and body.

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