Best Hard Seltzer Brands

A subcategory that’s blown up in the past 4 years, similar to the craft beer boom about a decarde ago. Today’s players like Gerry’s & Spritz Society offer alternatives to other low ABV beverages in a canned format. The category is dubbed “RTD” for “Ready to Drink”.
Amass
Amass

From Botanical Spirits to Body Care products, Amass makes clean botanics for modern life. AMASS searches far and wide in the formulation of its products and uses only the finest premium ingredients.

Spritz Society
Spritz Society

A sparkling wine-based canned cocktail infused with natural flavors and best enjoyed chilled.

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June Shine
June Shine

Hard Kombucha made with real fruit. Organic, probiotic, gluten-free and 6% ABV.

Drink Volley
Drink Volley

Drink Volley is the first clean spiked seltzer combining the realest ingredients into wholesome, canned delight, so people are free to enjoy theirselves to the highest standard.

Troop
Troop

Troop is a canned alcoholic beverage company that believes in quality over quantity and freshness over fussiness. They've got 3 drinks out now including a gin based drink, a smokey bourbon drink and a rum mojito drink.

Served
Served

A delicious, refreshing lower-ABV drink. Made by infusing fresh wonky fruit, with natural spring water and our ultra-pure, four-times distilled.

And Soda
And Soda

&Soda uses all natural fruit flavours, triple distilled vodka & sparkling water to create an easy drinking, refreshing & guilt free tasty drink.

Drty
Drty

Drty makes l4% ABV, zero carb hard seltzer drinks.

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Beverage
June Shine
Hard Kombucha made with real fruit. Organic, probiotic, gluten-free and 6% ABV.
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What Are Direct-To-Consumer (D2C/DTC) Hard Seltzer Brands?

Direct-to-consumer (D2C/DTC) hard seltzer brands are companies that market and sell their alcoholic sparkling water products directly to customers, primarily through online channels. This business model allows these brands to cultivate a direct relationship with their audience, offering unique flavors, customizable subscriptions, and exclusive online content. By bypassing traditional retail outlets, D2C hard seltzer brands can offer competitive pricing, engage in more personal customer service, and rapidly adapt to changing consumer preferences. This approach also enables them to gather insightful feedback directly from their customer base to continuously improve and innovate their product offerings.

What Are The Best Direct-To-Consumer Hard Seltzer Brands?

While identifying the best D2C hard seltzer brands might be subjective and influenced by personal taste, some brands have distinguished themselves through their product quality, innovative flavors, and commitment to customer satisfaction. Brands that often receive high praise for their hard seltzers include Drizly, which offers a wide selection of hard seltzers from various brands with the convenience of direct delivery. Another notable mention is CraftShack, which curates a selection of craft hard seltzers from boutique producers, providing a platform for smaller brands to reach a wider audience. These platforms stand out not just for the variety and quality of the products they offer but also for their service, delivery speed, and ease of use.

What Are Current Trends In The Direct-To-Consumer Hard Seltzer Category?

The D2C hard seltzer category is witnessing several emerging trends that reflect broader shifts in consumer behavior and preferences. One significant trend is the increasing demand for unique and exotic flavors, as brands experiment with ingredients beyond the traditional citrus and berry to include tropical fruits, botanicals, and even savory options. Another trend is the focus on health-conscious formulations, with many consumers seeking hard seltzers that are low in calories, sugar, and carbohydrates, as well as gluten-free options. Sustainability is also becoming a key consideration, with brands investing in eco-friendly packaging and production processes to appeal to environmentally conscious consumers. These trends highlight a move towards more personalized, health-focused, and sustainable drinking options in the D2C hard seltzer space.