Jones Road is a clean beauty brand founded by makeup artist Bobbi Brown that sells high-grade, "no-makeup makeup" products for all skin types and tones. The brand emphasizes high-quality, clean formulations free of certain potentially harmful ingredients like phthalates, sulfates, and petrolatum. Their product range includes items such as foundation, tinted moisturizer, bronzer, and lip products.
Huron was started to help you look out for the guy in the mirror. Guys aren't the best at caring for themselves. But that's not your fault. Huron offers men skincare products to make sure that men take care of their skin.
The more you sweat, the harder it works. Type: A is a non-toxic, aluminum-free, sweat-activated, clothing friendly deodorant for long-lasting odor protection.
Function of Beauty is throwing out old approaches and old products—products that smell the same, look the same, and are made for the same people, with the same goals in mind. With Function of Beauty, you decide what goes into your formula (and what doesn't) and what you get out of it.
Vacation is sunscreen for those who take leisure seriously. Inspired by 80s/90s nostalgia, Vacation not only smells great with notes of coconut, banana, pineapple, orange blossom, its also vegan, cruelty-free, and reef friendly.
Founded by well known dermatologist Dr. Nancy Samolitis, Facile Skincare makes easy-to-use daily skincare products like Cleanser, Moisturizer, and Serums. All of its products are made with non-toxic and feel-good ingredients to help you achieve and maintain the best version of your unique skin.
Covey Skincare is all about the "less is more" approach. Its simplified skincare down into three easy products: a cleanser, Vitamin C serum, and moisturizer.
Palm of Ferronia is a small batch natural skincare brand focused on the ancient principles of aromatherapy and crystal healing.
Aramore is a skincare brand built on longevity science, offering skincare and supplement products that boost cellular NAD⁺ levels to reduce visible signs of aging. Their formulas, developed by a team of Harvard & MIT scientists, target skin health from the inside out — tackling fine lines, dehydration, and cell renewal.
Routinely takes a tech-forward approach with skincare. Routinely makes 13 highly-targeted serums and created an advanced smartphone app to help consumers determine which serum is the best for them. Its smartphone app finds the right combination of active ingredients to suit your skin's needs and generates a bespoke skincare routine with step-by-step instructions on when and how to apply your daily skincare routine, how to adapt it based on weather changes, air quality and personal health indicators, such as diet and sleep.
Beauty Pie is a membership-based beauty brand that offers luxury skincare, makeup, haircare and body products at factory-priced rates by cutting out traditional retail mark-ups. Their model allows members to access high-quality formulations from top labs globally, making premium beauty more accessible and transparent. The company emphasizes value, quality, and disrupting conventional beauty pricing.
Direct-to-consumer skincare brands are the mavericks of the beauty industry, selling their products directly to customers without the intermediary of traditional retail stores. This business model not only cuts down on overhead costs but also allows these brands to foster a direct and personal connection with their customers. Offering a range of products from organic moisturizers to scientifically advanced anti-aging serums, D2C skincare brands have been at the forefront of innovation and personalization. They leverage social media and digital marketing to reach their audience, providing detailed product information, skincare advice, and customer reviews right at the shopper's fingertips.
In the bustling world of D2C skincare, brands like Glossier, The Ordinary, and Drunk Elephant stand out for their commitment to quality, transparency, and customer engagement. Glossier has been a game-changer with its minimalist approach, focusing on skincare essentials that champion natural beauty. The Ordinary has disrupted the market with its affordable, ingredient-focused range, demystifying skincare for the masses. Meanwhile, Drunk Elephant's dedication to clean, effective formulations has earned it a devoted following. These brands exemplify the best of D2C by offering exceptional products, transparent practices, and a deep understanding of their customer's needs and values.
The D2C skincare market is evolving rapidly, with trends such as clean beauty, personalization, and sustainability leading the charge. Clean beauty has become a non-negotiable for many consumers, driving brands to formulate products free from harmful chemicals and synthetics. Personalization is another major trend, with brands offering customized skincare routines based on individual skin types, concerns, and preferences. Moreover, sustainability has taken center stage, with an emphasis on eco-friendly packaging, ethical sourcing, and transparency. As technology advances, we're also seeing a rise in digital diagnostics tools and AI-driven recommendations, making personalized skincare more accessible and effective than ever before. These trends reflect a broader shift towards mindful consumption and a more personalized, sustainable approach to beauty.
Everything you need to build a better D2C brand, business and tech stack.
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