Understatement was born from the desire to create women's underwear for women. Understatement set out to change an everyday necessity by creating underwear that feels as good as it looks. We share the vision of disrupting the underwear market and created an inclusive arena to lift up and pay homage to women!
Inspired by the beauty and spirit of Bali, Gooseberry Intimates makes bathing suits, intimates, and loungewear with daring details & the right amount of sass.
Spanx is a leading apparel brand offering innovative shapewear, activewear, and undergarments that combine style, comfort, and functionality. Known for its body-sculpting designs, Spanx empowers customers to look and feel their best in any outfit.
The best waterproof, sweat-proof, & reusable nipple covers designed to be worn with anything.
Shinesty is a clothing and lifestyle brand known for its quirky, bold, and unconventional apparel. The company specializes in creating fun, eye-catching clothing and accessories that often feature outrageous patterns, bold colors, and humorous designs. Shinesty's products are designed to stand out and make a statement.
Direct-to-consumer (D2C/DTC) underwear brands are companies that sell underwear directly to consumers through online channels, bypassing traditional retail stores. These brands prioritize offering high-quality, comfortable underwear with innovative designs while providing a seamless shopping experience.
By eliminating middlemen, D2C underwear brands can maintain competitive pricing, offer personalized customer service, and swiftly adapt to changing consumer preferences. Examples of D2C underwear brands include MeUndies, Tommy John, and ThirdLove, which have gained popularity for their commitment to comfort, sustainability, and inclusivity.
The best direct-to-consumer underwear brands distinguish themselves through their dedication to exceptional quality, comfort, and customer satisfaction. These brands often prioritize using premium materials, such as modal, micro modal, and breathable fabrics, to ensure a soft feel and a snug fit. Additionally, they offer a wide range of styles, sizes, and inclusive options to cater to diverse body types and preferences. Some of the top D2C underwear brands include MeUndies, renowned for its vibrant patterns and subscription service, Tommy John, known for its innovative fabrics and functional design, and ThirdLove, celebrated for its inclusive sizing and comfortable bras and underwear.
Current trends in the direct-to-consumer underwear category reflect a growing emphasis on sustainability, inclusivity, and technological innovation. Consumers are increasingly seeking eco-friendly underwear options made from organic or recycled materials and produced using ethical manufacturing practices. Moreover, there is a rising demand for inclusive sizing, with brands expanding their size ranges to accommodate a broader spectrum of body shapes and sizes.
Technological advancements, such as seamless construction, moisture-wicking fabrics, and antimicrobial properties, are also shaping the D2C underwear market, providing consumers with enhanced comfort, durability, and performance. As the industry continues to evolve, D2C underwear brands are expected to prioritize sustainability, inclusivity, and technological innovation to meet the evolving needs and preferences of consumers.
Everything you need to build a better D2C brand, business and tech stack.
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