Vitamins and supplements are easily one of the biggest categories in ecommerce. There is no question about that. There are thousands of vitamin brands and thousands of supplement brands; lots of players try to breakthrough in the space because it’s known to have a massive total addressable market and generally high customer lifetime value.
According to the CDC (Centers for Disease Control and Prevention), over 57% of all U.S. adults over 20 years old have used a dietary supplement in the last 30 days. That is huge. That is over 75,000,000 potential customers for these vitamin and supplement brands and a big reason why there is a rush to compete. This certainly doesn’t make it easy for the consumer, though. Which vitamin brand should you pick? Which supplements are legit? Which vitamin brands have the best ingredients and best third-party testing regiments?
There are a ton of questions and unfortunately, there are not many sources that give you the honest, objective answers. Every vitamin brand claims they’re the best and have the best manufacturing and production process. Same with every supplement brand.
In our objective, unbiased list below, you can check out some of the most popular vitamin and supplement brands on the market today.
Prima sells CBD products that range from creams to oils, supplements and powders.
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Targeted at gamers, Sneak is a low-calorie, sugar-free energy drink. It's available in powder or cans for a powerful, sustained energy boost and packed with vitamins to heighten your reaction times and keep you focused.
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Golde products are a celebration of superfoods. Designed to effortlessly boost your daily routine, from morning smoothies to skincare. Always 100% natural and vegan-friendly. Feel like your best self, with Golde.
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Arrae’s alchemy capsules solve everyday problems that women constantly deal with. Bloat, anxiety, etc. The stuff that comes up at every girl’s brunch. This is the wellness product for the millennial woman, who has a lot on her plate but doesn’t want to compromise on how she feels.
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Obvi makes super collagen supplement that are nothing like traditional supplements. Obvi comes in multiple formats including cereal (fruity, marshmallow, & cocoa flavors), protein bars, and powders like birthday cupcake, caramel macchiato, & pumpkin spice latte.
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Moom creates personalized daily rituals formulated with experts that combine ancient Ayurvedic tradition with modern scientific practice.
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Misfits Health harnesses all that plants have to offer to make nourishing products for health and wellness.
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Verb Energy offers caffeinated energy bars that combine the energizing power of organic green tea with delicious flavors to provide a smooth, jitter-free boost. Perfect for on-the-go energy, these pocket-sized bars are crafted to keep you focused and fueled throughout your day.
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MedHugs is a doctor-founded, doctor-backed nutraceutical brand revolutionizing wellness with oral thin film strips that are 5-10x more efficient than tablets or gummies. Our pharmaceutical-grade ingredients ensure faster absorption, better convenience, and zero hassle—no water, no swallowing, just pure, effective nutrition. Backed by science and transparency, MedHugs is making health effortless, one strip at a time!
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RGN Health is at the forefront of innovative wellness, delivering science-backed solutions designed to support recovery, performance, and overall well-being. With a focus on regenerative health, the brand offers cutting-edge products that harness the power of natural healing and advanced technology. Whether you’re looking to optimize physical performance, accelerate recovery, or enhance daily vitality, RGN Health provides high-quality formulations and tools to help you feel and function at your best.
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Eterna is a longevity supplement brand developing cutting-edge formulas to optimize healthspan and slow the effects of aging. Backed by biotech research, their products are made to support cellular repair, energy, and overall vitality using clinically tested ingredients.
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AgelessRX is a longevity-focused telehealth service that provides access to prescription therapies, supplements, and diagnostic testing aimed at slowing aging and improving overall health. Their platform connects patients with licensed medical providers to create personalized wellness and longevity plans.
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