Loyalty & Referal

Friendbuy vs. Social Snowball: Tool Comparison

Considering adding either Friendbuy or Social Snowball to your ecommerce brand's Shopify tech stack? Loyalty, referral and affiliate marketing tools are critical tech stack components to grow your sales and overall customer satisfaction. Friendbuy and Social Snowball offer different features, integrations and pricing models. Read our comparison below to discover which one is best for your brand.
High-growth brands can get more out of every customer with Friendbuy. With a best-in-class referral and loyalty program, brands can achieve at least 5-15% of new customer acquisition, with a 4x higher lifetime value. Friendbuy works with DTC brands like Casper, AWAY, and Outdoor Voices as well as Fortune 100-ranked companies like Walmart, Disney and Nestle. Plus, Friendbuy integrates seamlessly with your tech stack, so you can incorporate referrals and loyalty seamlessly into your customer journeys.
Affiliate marketing made frictionless. Social Snowball makes it easy to build, launch, and automate your word-of-mouth marketing programs. Whether you want to turn your customers into revenue-generating affiliates or launch a TikTok influencer program, Social Snowball is the control center that lets you configure programs, track referral sales, send commission rewards, and automate it all.
- Comprehensive referral program management tools to easily onboard customers as brand advocates, track referral activity, and automate reward fulfillment. - Seamless integration with leading ecommerce platforms like Shopify, BigCommerce, and Magento, as well as email, SMS, and other marketing tools to create a cohesive customer experience. - Advanced analytics and reporting to measure the performance of referral campaigns, identify top referrers, and optimize strategies for higher conversion rates and customer lifetime value. - Flexible reward structures and incentive programs to incentivize customers to share your brand, including the ability to offer discounts, credits, and other personalized rewards. - Dedicated customer success team and educational resources to help merchants develop and execute effective referral marketing strategies tailored to their business needs.
- Automated affiliate program management, allowing merchants to easily onboard customers as revenue-generating affiliates with a single click. - Streamlined influencer and creator partnerships, including features like automated product seeding and one-click payouts to incentivize and reward top-performing creators. - Customizable affiliate signup forms, commission structures, and payout methods to provide a branded and personalized experience for both merchants and their affiliates. - Robust reporting and analytics dashboards to track the performance of various marketing channels, affiliates, and referral campaigns, enabling data-driven optimization. - Seamless integration with Shopify, as well as popular marketing apps like Klaviyo and Postscript, to create a cohesive and automated word-of-mouth marketing ecosystem.
Friendbuy offers customized pricing plans based on the ecommerce merchant's total monthly revenue. They have a self-serve package for businesses with up to $50K in monthly revenue, more flexibility and support for businesses with $50K-$100K in monthly revenue, and customized features for businesses with over $100K in monthly revenue. Friendbuy does not publicly disclose their exact pricing.
Social Snowball offers two main pricing plans - the "Snow Day" plan at $99/month plus 3% of revenue generated through the platform, and the "Blizzard" plan at $499/month with no commission fees. The Snow Day plan includes features like unlimited affiliates, customer referrals, and up to 2 programs, while the Blizzard plan adds customization options and the ability to have up to 10 programs. Both plans come with a 30-day free trial.
Friendbuy offers several integrations to enhance referral and loyalty programs, including: - Klaviyo - ReCharge - Segment - Shopify - WooCommerce - Chargebee - BigCommerce - Stripe
Social Snowball offers a suite of integrations designed to enhance affiliate and referral marketing efforts. Key integrations include: - Klaviyo - Attentive - Postscript - KnoCommerce - PageFly - Zapier - Sendlane
These highlight D2C brands from our database all currently leverage 
Friendbuy
 in their tech stack:
HealthyBaby
HealthBaby's mission is to protect and enrich the full potential of every child and support parents along the way. They do this by offering the safest baby essentials and provide science-backed, age-based content around brain and body development.
Candid
Candid transforms and straightens your teeth with clear, customized aligners made with dentist directed care!
Birdies
Birdies are designed to take you everywhere, Birdies shoes combine elevated style, ultimate comfort, and everyday versatility.
These highlight D2C brands from our database all currently leverage 
Social Snowball
 in their tech stack:
ManiMe
Personal Care
Manime specializes in premium press-on nail kits designed to provide salon-quality manicures at home. Founded by beauty enthusiasts, the brand offers a wide range of trendy designs, from classic to bold, ensuring there's something for every style. With easy application and long-lasting wear, Manime empowers individuals to express themselves through customizable and convenient nail art solutions.
Smile Makers
Personal Care
Smile Makers designs a range of high-quality, body-safe vibrators, lubricants, and wellness products. The brand emphasizes discreetness, education, and pleasure positivity - their mission is to normalize the conversation around sexual health and bring joy and satisfaction to all.
Bubs Naturals
Health & Wellness
Bubs Naturals offers a range of premium collagen and MCT oil products to support your wellness and vitality. Their products are clean, pure and made with all-natural ingredients.
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