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Email & SMS
Considering integrating either Klaviyo or Mailchimp into your ecommerce brand's tech stack? Email and SMS marketing have become essential for driving customer engagement and revenue growth. This comparison dives into the core product features, key integrations, pricing models, and notable brands using Klaviyo and Mailchimp, aiming to guide you toward the ideal choice for your ecommerce business.
Klaviyo and Mailchimp both specialize in empowering ecommerce brands through advanced email and SMS marketing capabilities, but their approaches cater to varying business needs. This comparison analyzes their unique functionalities, how they integrate with other ecommerce tools, and their pricing structures to help you make an informed decision for your brand's marketing strategy.
Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.
- Klaviyo provides advanced email and SMS marketing automation to deliver personalized, data-driven campaigns.
- The platform integrates with ecommerce platforms like Shopify, enabling centralized customer data and targeted segmentation.
- Klaviyo's AI-powered features, such as predictive analytics and dynamic content, optimize marketing efforts and improve customer lifetime value.
- Robust reporting and benchmarking tools allow merchants to track campaign performance and identify growth opportunities.
- Klaviyo's omnichannel experience coordinates email, SMS, and other digital channels for a cohesive customer journey.
- Extensive app integrations, including with advertising platforms, help merchants streamline their marketing stack and drive efficient growth.
- Mailchimp offers e-commerce automations like welcome emails, follow-ups, and abandoned cart reminders to boost sales.
- The platform provides detailed e-commerce reports on purchase activity, order history, and campaign revenue impact.
- Mailchimp enables personalized product recommendations based on customer data to drive cross-sells and upsells.
- Segmentation tools allow merchants to create targeted campaigns for specific customer groups like first-time buyers or top customers.
- Integration with e-commerce platforms like Shopify, WooCommerce, and BigCommerce streamlines data sync and marketing automation.
- Mailchimp's customer journey feature helps build dynamic, automated marketing paths tailored to each customer's behavior.
Klaviyo's pricing starts at $20 per month for the Email plan, which covers up to 1,000 active profiles. The Email and SMS plan begins at $35 per month for up to 1,000 active profiles. Klaviyo's pricing scales up as the number of active profiles increases, with enterprise-level plans available for businesses with over 45,000 active profiles.
Mailchimp offers a range of pricing plans to cater to businesses of different sizes and needs. The Free plan starts at $0 per month for up to 500 contacts and 1,000 monthly emails, while the paid plans begin at $20 per month for the Essentials plan and scale up to $800 per month for the Standard plan, which provides more advanced features and higher contact and email limits.
Klaviyo offers a wide range of integrations to help ecommerce merchants centralize their customer data and optimize their marketing efforts. Some of the key integrations include:
- Shopify
- WooCommerce
- Magento
- Stripe
- Chargebee
- Typeform
- Facebook Ads
- Google Ads
These highlight D2C brands from our database all currently leverageÂ
Klaviyo
 in their tech stack:
Olaplex
Olaplex is a revolutionary haircare brand that repairs and strengthens hair on a molecular level. Founded in 2014, Olaplex quickly became a global sensation with its patented bond-building technology that seeks out broken bonds in hair caused by chemical, heat, and mechanical damage. The brand offers a range of salon-quality treatments that are accessible for at-home use, including the popular No.3 Hair Perfector, No.8 Bond Intense Moisture Mask, and No.7 Bonding Oil.
Rare Beauty
Rare Beauty is an inclusive, vegan, and cruelty-free makeup brand founded by singer and actress Selena Gomez in 2020. The brand aims to break down unrealistic standards of perfection and promote mental health initiatives. Rare Beauty offers a diverse range of 48 foundation and concealer shades, as well as other makeup products like liquid blush, lip oils, and body care.
Rae
Rae Wellness is a wellness brand that offers pure and powerful supplements designed to support overall well-being. Founded in 2017, Rae Wellness provides affordable supplements made with high-quality ingredients to make wellness accessible to everyone. Rae offers a wide range of supplements, including pre- and probiotics, multivitamins, and supplements for sleep, stress, and energy.
These highlight D2C brands from our database all currently leverageÂ
MailChimp
 in their tech stack:
Yummy Extensions
Beauty
Yummy Extensions is a luxury hair extensions brand founded in Texas that inspires beauty and confidence with its prestigious line of authentic human hair extensions. The brand offers a range of hair extensions designed to provide added volume, length, and versatility while mimicking the look and feel of natural hair.
ManiMe
Personal Care
Manime specializes in premium press-on nail kits designed to provide salon-quality manicures at home. Founded by beauty enthusiasts, the brand offers a wide range of trendy designs, from classic to bold, ensuring there's something for every style. With easy application and long-lasting wear, Manime empowers individuals to express themselves through customizable and convenient nail art solutions.
Dore
Personal Care
Dore is a lifestyle brand, founded by Garance Doré, that reflects French beauty and style. Their products are formulated with safe ingredients and are EWG Verified. Dore encourages simplicity and authenticity in everyday routines, allowing customers to embody effortless French elegance effortlessly.
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