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Loyalty & Referal
Considering adding either Referral Candy or Friendbuy to your ecommerce brand's Shopify tech stack? Loyalty, referral and affiliate marketing tools are critical tech stack components to grow your sales and overall customer satisfaction. Referral Candy and Friendbuy offer different features, integrations and pricing models. Read our comparison below to discover which one is best for your brand.
ReferralCandy helps online stores attract new customers, increase sales and grow their brand with easy-to-setup and automated referral and affiliate programs.
High-growth brands can get more out of every customer with Friendbuy. With a best-in-class referral and loyalty program, brands can achieve at least 5-15% of new customer acquisition, with a 4x higher lifetime value. Friendbuy works with DTC brands like Casper, AWAY, and Outdoor Voices as well as Fortune 100-ranked companies like Walmart, Disney and Nestle. Plus, Friendbuy integrates seamlessly with your tech stack, so you can incorporate referrals and loyalty seamlessly into your customer journeys.
- Automated referral program management, including post-purchase email invitations, customizable referral widgets, and seamless integration with ecommerce platforms like Shopify.
- Comprehensive analytics and reporting to track key metrics like referral sales, revenue, and customer participation, enabling data-driven optimization of the referral program.
- Flexible reward structures, including cash rewards, store discounts, and custom gifts, that can be tailored to incentivize customers and drive successful referrals.
- Fraud prevention and management capabilities to identify and mitigate suspicious referral activities, ensuring the integrity and ROI of the referral program.
- Seamless integrations with popular marketing tools like email, analytics, and remarketing platforms to create a cohesive, data-driven referral marketing ecosystem.
- Comprehensive referral program management tools to easily onboard customers as brand advocates, track referral activity, and automate reward fulfillment.
- Seamless integration with leading ecommerce platforms like Shopify, BigCommerce, and Magento, as well as email, SMS, and other marketing tools to create a cohesive customer experience.
- Advanced analytics and reporting to measure the performance of referral campaigns, identify top referrers, and optimize strategies for higher conversion rates and customer lifetime value.
- Flexible reward structures and incentive programs to incentivize customers to share your brand, including the ability to offer discounts, credits, and other personalized rewards.
- Dedicated customer success team and educational resources to help merchants develop and execute effective referral marketing strategies tailored to their business needs.
Referral Candy offers three main pricing plans - a Premium plan starting at $59/month plus a 3.5% commission on successful referral sales, a Plus plan starting at $299/month plus a 1.5% commission, and an Enterprise plan with custom pricing. The plans are structured based on the merchant's needs, with the Premium plan offering basic features and the Plus and Enterprise plans providing additional functionality, support, and customization options.
Friendbuy offers customized pricing plans based on the ecommerce merchant's total monthly revenue. They have a self-serve package for businesses with up to $50K in monthly revenue, more flexibility and support for businesses with $50K-$100K in monthly revenue, and customized features for businesses with over $100K in monthly revenue. Friendbuy does not publicly disclose their exact pricing.
ReferralCandy supports a variety of integrations to enhance its referral marketing capabilities. Here are some of the most notable integrations:
- WordPress
- WooCommerce
- Shopify
- Klaviyo
- Gorgias
- Mailchimp
- Recharge
These highlight D2C brands from our database all currently leverageÂ
Referral Candy
 in their tech stack:
NuStrips
NuStrips revolutionizes nutritional supplementation with innovative, paper-thin strips that dissolve on your tongue, offering a quick and efficient alternative to pills and gummies. Their range includes products for energy, sleep, and beauty, designed with clean, vegan ingredients and a focus on eco-friendly packaging, making wellness more accessible and sustainable.
Physician's Choice
Physician's Choice is dedicated to guiding individuals towards better health, starting with the gut, by offering a range of supplements that are sustainably sourced and scientifically backed. Their products, including probiotics, vitamins, and health-specific formulas, are designed with a focus on enhancing digestive health, immunity, and overall wellness, supported by rigorous third-party testing to ensure purity and efficacy.
These highlight D2C brands from our database all currently leverageÂ
Friendbuy
 in their tech stack:
Oliver Cabell
Apparel
Oliver Cabell designs stylish, luxury shoes for men using old-school, Italian shoemaking methods. Their shoes are handcrafted and all made in Italy.
HealthyBaby
Kids
HealthBaby's mission is to protect and enrich the full potential of every child and support parents along the way. They do this by offering the safest baby essentials and provide science-backed, age-based content around brain and body development.
Candid
Personal Care
Candid transforms and straightens your teeth with clear, customized aligners made with dentist directed care!
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App & Tool Discounts
Tools can be expensive to add to your stack. Getting discounts from tools directly is also nearly impossible. So, we partner with tools to negotiate best-in-market discounts for you. Simply find the tool you’d like, fill out the form and we’ll connect you with the right stakeholders for a discount and a premium experience.
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