Loyalty & Referal

Referral Candy vs. Social Snowball: Tool Comparison

Considering adding either Referral Candy or Social Snowball to your ecommerce brand's Shopify tech stack? Loyalty, referral and affiliate marketing tools are critical tech stack components to grow your sales and overall customer satisfaction. Referral Candy and Social Snowball offer different features, integrations and pricing models. Read our comparison below to discover which one is best for your brand.
ReferralCandy helps online stores attract new customers, increase sales and grow their brand with easy-to-setup and automated referral and affiliate programs.
Affiliate marketing made frictionless. Social Snowball makes it easy to build, launch, and automate your word-of-mouth marketing programs. Whether you want to turn your customers into revenue-generating affiliates or launch a TikTok influencer program, Social Snowball is the control center that lets you configure programs, track referral sales, send commission rewards, and automate it all.
- Automated referral program management, including post-purchase email invitations, customizable referral widgets, and seamless integration with ecommerce platforms like Shopify. - Comprehensive analytics and reporting to track key metrics like referral sales, revenue, and customer participation, enabling data-driven optimization of the referral program. - Flexible reward structures, including cash rewards, store discounts, and custom gifts, that can be tailored to incentivize customers and drive successful referrals. - Fraud prevention and management capabilities to identify and mitigate suspicious referral activities, ensuring the integrity and ROI of the referral program. - Seamless integrations with popular marketing tools like email, analytics, and remarketing platforms to create a cohesive, data-driven referral marketing ecosystem.
- Automated affiliate program management, allowing merchants to easily onboard customers as revenue-generating affiliates with a single click. - Streamlined influencer and creator partnerships, including features like automated product seeding and one-click payouts to incentivize and reward top-performing creators. - Customizable affiliate signup forms, commission structures, and payout methods to provide a branded and personalized experience for both merchants and their affiliates. - Robust reporting and analytics dashboards to track the performance of various marketing channels, affiliates, and referral campaigns, enabling data-driven optimization. - Seamless integration with Shopify, as well as popular marketing apps like Klaviyo and Postscript, to create a cohesive and automated word-of-mouth marketing ecosystem.
Referral Candy offers three main pricing plans - a Premium plan starting at $59/month plus a 3.5% commission on successful referral sales, a Plus plan starting at $299/month plus a 1.5% commission, and an Enterprise plan with custom pricing. The plans are structured based on the merchant's needs, with the Premium plan offering basic features and the Plus and Enterprise plans providing additional functionality, support, and customization options.
Social Snowball offers two main pricing plans - the "Snow Day" plan at $99/month plus 3% of revenue generated through the platform, and the "Blizzard" plan at $499/month with no commission fees. The Snow Day plan includes features like unlimited affiliates, customer referrals, and up to 2 programs, while the Blizzard plan adds customization options and the ability to have up to 10 programs. Both plans come with a 30-day free trial.
ReferralCandy supports a variety of integrations to enhance its referral marketing capabilities. Here are some of the most notable integrations: - WordPress - WooCommerce - Shopify - Klaviyo - Gorgias - Mailchimp - Recharge
Social Snowball offers a suite of integrations designed to enhance affiliate and referral marketing efforts. Key integrations include: - Klaviyo - Attentive - Postscript - KnoCommerce - PageFly - Zapier - Sendlane
These highlight D2C brands from our database all currently leverage 
Referral Candy
 in their tech stack:
NuStrips
NuStrips revolutionizes nutritional supplementation with innovative, paper-thin strips that dissolve on your tongue, offering a quick and efficient alternative to pills and gummies. Their range includes products for energy, sleep, and beauty, designed with clean, vegan ingredients and a focus on eco-friendly packaging, making wellness more accessible and sustainable.
Physician's Choice
Physician's Choice is dedicated to guiding individuals towards better health, starting with the gut, by offering a range of supplements that are sustainably sourced and scientifically backed. Their products, including probiotics, vitamins, and health-specific formulas, are designed with a focus on enhancing digestive health, immunity, and overall wellness, supported by rigorous third-party testing to ensure purity and efficacy.
EmBeba
EmBeba is an innovative natural family skincare brand on a mission to de-mess and de-stress the way that families care for their sensitive skin.
These highlight D2C brands from our database all currently leverage 
Social Snowball
 in their tech stack:
Kizik
Apparel
Kizik burst onto the seen just a few years ago with their world-famous, hands-free slip-on shoes. They're stylish, convenient and even fun. Since they've launched, they have expanded into a bunch of different categories within shoes: casual, stylish, everyday and athletic...all with their awesome hands-free design.
ManiMe
Personal Care
Manime specializes in premium press-on nail kits designed to provide salon-quality manicures at home. Founded by beauty enthusiasts, the brand offers a wide range of trendy designs, from classic to bold, ensuring there's something for every style. With easy application and long-lasting wear, Manime empowers individuals to express themselves through customizable and convenient nail art solutions.
Smile Makers
Personal Care
Smile Makers designs a range of high-quality, body-safe vibrators, lubricants, and wellness products. The brand emphasizes discreetness, education, and pleasure positivity - their mission is to normalize the conversation around sexual health and bring joy and satisfaction to all.
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