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Influencer
Considering adding either SARAL or Friendbuy to your ecommerce brand's Shopify tech stack? Loyalty, referral and affiliate marketing tools are critical tech stack components to grow your sales and overall customer satisfaction. SARAL and Friendbuy offer different features, integrations and pricing models. Read our comparison below to discover which one is best for your brand.
SARAL is a simple influencer marketing platform for DTC brands. You can find untapped influencers, automate reach outs, ship free products, generate tracking links/codes, and do everything else from tracking performance to payments. Their mission is to be the world’s first “InfluencerOS” i.e. the one-stop-shop for all kinds of influencer campaigns. As of today, brands are running campaigns ranging from seeding, gifting, UGC, traditional paid deals, and ambassador programs.
High-growth brands can get more out of every customer with Friendbuy. With a best-in-class referral and loyalty program, brands can achieve at least 5-15% of new customer acquisition, with a 4x higher lifetime value. Friendbuy works with DTC brands like Casper, AWAY, and Outdoor Voices as well as Fortune 100-ranked companies like Walmart, Disney and Nestle. Plus, Friendbuy integrates seamlessly with your tech stack, so you can incorporate referrals and loyalty seamlessly into your customer journeys.
- Comprehensive influencer discovery capabilities that allow merchants to search for and identify high-quality creators across platforms like Instagram, TikTok, and YouTube based on detailed metrics like follower count, engagement rate, and authenticity.
- Streamlined outreach and relationship management tools, including email templates, automated follow-ups, and a built-in CRM, to help merchants efficiently connect with and nurture their influencer partnerships.
- Seamless product seeding and affiliate tracking functionalities that enable merchants to ship free products, generate custom affiliate links, and monitor the performance of their influencer campaigns in real-time.
- Comprehensive reporting and analytics dashboards that provide merchants with detailed insights into the return on investment (ROAS) of their influencer marketing efforts, allowing them to make data-driven decisions.
- Flexible, all-in-one pricing structure with no long-term contracts or hidden fees, making SARAL an accessible and scalable solution for ecommerce merchants of all sizes.
- Comprehensive referral program management tools to easily onboard customers as brand advocates, track referral activity, and automate reward fulfillment.
- Seamless integration with leading ecommerce platforms like Shopify, BigCommerce, and Magento, as well as email, SMS, and other marketing tools to create a cohesive customer experience.
- Advanced analytics and reporting to measure the performance of referral campaigns, identify top referrers, and optimize strategies for higher conversion rates and customer lifetime value.
- Flexible reward structures and incentive programs to incentivize customers to share your brand, including the ability to offer discounts, credits, and other personalized rewards.
- Dedicated customer success team and educational resources to help merchants develop and execute effective referral marketing strategies tailored to their business needs.
SARAL offers a single pricing plan starting at $399 per month, billed quarterly at $1,197. This plan provides access to SARAL's full suite of influencer marketing features, including influencer discovery, outreach automation, product seeding, affiliate tracking, and performance analytics, with no limits on the number of influencers managed.
Friendbuy offers customized pricing plans based on the ecommerce merchant's total monthly revenue. They have a self-serve package for businesses with up to $50K in monthly revenue, more flexibility and support for businesses with $50K-$100K in monthly revenue, and customized features for businesses with over $100K in monthly revenue. Friendbuy does not publicly disclose their exact pricing.
SARAL does not currently offer tech integrations since their platform doesn't require them for success.
These highlight D2C brands from our database all currently leverageÂ
SARAL
 in their tech stack:
Gooseberry
Inspired by the beauty and spirit of Bali, Gooseberry Intimates makes bathing suits, intimates, and loungewear with daring details & the right amount of sass.
Eons
Eons is a biotech wellness brand that uses functional mushrooms to make a happier, healthier you.
These highlight D2C brands from our database all currently leverageÂ
Friendbuy
 in their tech stack:
Oliver Cabell
Apparel
Oliver Cabell designs stylish, luxury shoes for men using old-school, Italian shoemaking methods. Their shoes are handcrafted and all made in Italy.
HealthyBaby
Kids
HealthBaby's mission is to protect and enrich the full potential of every child and support parents along the way. They do this by offering the safest baby essentials and provide science-backed, age-based content around brain and body development.
Candid
Personal Care
Candid transforms and straightens your teeth with clear, customized aligners made with dentist directed care!
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