Influencer

Superfiliate vs. Yotpo: Tool Comparison

Considering adding either Superfiliate or Yotpo to your ecommerce brand's Shopify tech stack? Loyalty, referral and affiliate marketing tools are critical tech stack components to grow your sales and overall customer satisfaction. Superfiliate and Yotpo offer different features, integrations and pricing models. Read our comparison below to discover which one is best for your brand.
Superfiliate has built a platform that empowers brands to run end-to-end affiliate, influencer and referral programs, turning every link shared by a creator or customer into a co-branded landing page. Co-branded landing pages create a personalized experience for the shopper as every page has its own unique content, curated products and reviews from the creator, driving a higher conversion rate (by >20-30%) and deepening the sense of partnership between the brand and the creator. Superfiliate also handles campaign management, product seeding, payout management, tracking/ analytics, promotions and much more within the affiliate, influencer and partner workflows. Native integrations with email, sms, subscription, payment, analytics & measurement providers make it seamless to onboard, launch, accelerate growth and measure success.
Yotpo’s eCommerce retention marketing platform enables brands of all sizes to strengthen their relationships with consumers. With unified, data-driven solutions for Reviews and Visual UGC, Loyalty & Referrals, SMS and Email, and Subscriptions, Yotpo helps brands deliver winning, cohesive experiences that drive eCommerce growth and customer retention.
- Superfiliate enables brands to consolidate all of their influencer, affiliate, referral/ loyalty, and ambassador programs onto one platform. - Superfiliate allows you to easily turn your audience and top customers into creators and affiliates through their on-site widget and email and sms integrations. - Superfiliate has an easy-to-use portal where your creators and customers can customize their landing page and share their link within their own content and networks. - Superfiliate supports gifting, seeding, tracking, payment management and wallet management. - Superfiliate natively integrates with your email, sms, attribution, measurement, subscription platforms. - Superfiliate turns every link shared by a creator or customer into a co-branded landing page, both increasing the propensity of that person to share their link and increasing the CVR. - Merchants can access granular insights such as revenue, AOV, conversions, on a per program, per campaign, and per creator/ affiliate level.
- Boost search visibility with Google Seller Ratings and Google Shopping Ads. - Sync reviews with SMS, loyalty programs for enhanced marketing synergy. - Tailor the reviews widget for brand consistency and user experience.- Showcase Photo & Video reviews to provide authentic social proof. - Employ Smart Filters to display the most relevant reviews, boosting confidence.
Superfiliate offers brands tiered pricing plans based on their last 12 months of revenue. Their most popular plan is $999/month (for brands doing $5-10M/revenue). Each tier also includes a “success fee” based on in-landing page revenue. Superfiliate offers their customers a 21-day free trial of the entire platform and has month-to-month contract terms.
Yotpo starts at $79/month for most ecommerce stores. They offer product bundles with discounts starting at $368/month. Yotpo's pricing scales alongside your monthly order volume.
Superfiliate integrates with a wide range of other tools in the Shopify ecosystem including: - Postscript - Klaviyo - Attentive - Sendlane - KnoCommerce - Recharge - Stay AI - Skio - Smartrr - Awtomic - Loop
- Shopify - Recharge - Salesforce Cloud - Appbrew - Rebuy
These highlight D2C brands from our database all currently leverage 
Superfiliate
 in their tech stack:
Create
Create Wellness launched the first-ever creatine gummy to market in 2023 and has been off to the races ever since. Create's creatine gummy is packed with 1.5mg of creatine and now comes multiple delicious flavors, including Orange, Blue Raspberry, Watermelon and Sour Green Apple.
Dore
Dore is a lifestyle brand, founded by Garance Doré, that reflects French beauty and style. Their products are formulated with safe ingredients and are EWG Verified. Dore encourages simplicity and authenticity in everyday routines, allowing customers to embody effortless French elegance effortlessly.
Reel Paper
Reel Paper is a leading D2C brand in sustainable toilet paper and household essentials. Committed to eco-friendly practices, Reel Paper offers bamboo toilet paper that is soft, strong, and biodegradable. With a focus on sustainability, each purchase helps plant trees and reduce carbon emissions. Reel Paper's subscription service ensures a convenient and hassle-free experience for customers, with customizable delivery schedules. By choosing Reel Paper, consumers not only prioritize environmental conservation but also enjoy high-quality products that make a positive impact. Through its innovative approach to sustainable living, Reel Paper is redefining the way consumers think about everyday essentials.
These highlight D2C brands from our database all currently leverage 
Yotpo
 in their tech stack:
Yummy Extensions
Beauty
Yummy Extensions is a luxury hair extensions brand founded in Texas that inspires beauty and confidence with its prestigious line of authentic human hair extensions. The brand offers a range of hair extensions designed to provide added volume, length, and versatility while mimicking the look and feel of natural hair.
Levain Bakery
Food
Levain Bakery is a renowned New York City-based bakery known for its decadent, oversized cookies that have gained a cult following among locals and tourists alike. Founded in 1995 by Pam Weekes and Connie McDonald, Levain Bakery has expanded to multiple locations across the city, offering a variety of flavors including chocolate chip walnut, dark chocolate chocolate chip, oatmeal raisin, and more.
Underoutfit
Apparel
Underoutfit specializes in producing the most comfortable and supportive bras, tops, and underwear in the world.
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