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Yotpo vs. Refersion: Tool Comparison

Considering adding either Yotpo or Refersion to your ecommerce brand's Shopify tech stack? Loyalty, referral and affiliate marketing tools are critical tech stack components to grow your sales and overall customer satisfaction. Yotpo and Refersion offer different features, integrations and pricing models. Read our comparison below to discover which one is best for your brand.
Yotpo’s eCommerce retention marketing platform enables brands of all sizes to strengthen their relationships with consumers. With unified, data-driven solutions for Reviews and Visual UGC, Loyalty & Referrals, SMS and Email, and Subscriptions, Yotpo helps brands deliver winning, cohesive experiences that drive eCommerce growth and customer retention.
Refersion is an affiliate tracking platform that manages your influencers and affiliates. It integrates with major eCommerce platforms and provides you with a place to bring on affiliates, create different offers, calculate commissions, and track how much an affiliate needs to be paid.
- Boost search visibility with Google Seller Ratings and Google Shopping Ads. - Sync reviews with SMS, loyalty programs for enhanced marketing synergy. - Tailor the reviews widget for brand consistency and user experience.- Showcase Photo & Video reviews to provide authentic social proof. - Employ Smart Filters to display the most relevant reviews, boosting confidence.
- Comprehensive affiliate management tools to easily onboard, track performance, and pay commissions to an unlimited number of affiliates. - Seamless integrations with leading ecommerce platforms like Shopify, BigCommerce, and WooCommerce, as well as popular marketing apps. - Advanced attribution and privacy features that leverage first-party data to ensure compliance with regulations like GDPR and CCPA. - Affiliate discovery capabilities through the Refersion Marketplace, allowing merchants to connect with relevant influencers and brand ambassadors. - Customizable commission structures, payment options, and reporting to build trust and maximize the ROI of affiliate marketing programs.
Yotpo starts at $79/month for most ecommerce stores. They offer product bundles with discounts starting at $368/month. Yotpo's pricing scales alongside your monthly order volume.
Refersion offers three main pricing plans for ecommerce merchants - Professional ($99/month if paid annually, $119/month if paid monthly), Business ($249/month if paid annually, $299/month if paid monthly), and Enterprise (custom pricing). The plans are structured based on the merchant's projected monthly order volume, with the Professional plan covering up to 50 monthly orders and the Business plan covering up to 200 monthly orders.
- Shopify - Recharge - Salesforce Cloud - Appbrew - Rebuy
Refersion integrates seamlessly with a variety of ecommerce platforms and tools, facilitating robust affiliate marketing strategies. Popular integrations include: - Shopify and Shopify Plus - BigCommerce - WooCommerce - Chargebee - Stripe - Magento
These highlight D2C brands from our database all currently leverage 
Yotpo
 in their tech stack:
Yummy Extensions
Yummy Extensions is a luxury hair extensions brand founded in Texas that inspires beauty and confidence with its prestigious line of authentic human hair extensions. The brand offers a range of hair extensions designed to provide added volume, length, and versatility while mimicking the look and feel of natural hair.
Levain Bakery
Levain Bakery is a renowned New York City-based bakery known for its decadent, oversized cookies that have gained a cult following among locals and tourists alike. Founded in 1995 by Pam Weekes and Connie McDonald, Levain Bakery has expanded to multiple locations across the city, offering a variety of flavors including chocolate chip walnut, dark chocolate chocolate chip, oatmeal raisin, and more.
Underoutfit
Underoutfit specializes in producing the most comfortable and supportive bras, tops, and underwear in the world.
These highlight D2C brands from our database all currently leverage 
Refersion
 in their tech stack:
Pepper
Apparel
Pepper is here to celebrate small-chested bodies because they deserve love too. Pepper bras fit exceptionally well and are designed specifically for AA, A nad B cups.
Xwerks
Health & Wellness
XWERKS is the maker of unique, science based nutrition products designed to optimize performance and health.
Dermaclara
Personal Care
Dermaclara specializes in anti-aging and stretch mark removal products, utilizing 100% medical-grade silicone in their reusable Occlusion Patchesâ„¢. These patches create a microclimate on the skin that naturally regulates collagen, boosts skin elasticity, and hydration, offering a natural, safe, and effective solution for skin rejuvenation.
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