We design standout brands and websites for Shopify brands in the beauty, apparel and CPG space.
Basis is a creative studio specializing in brand identity and website design for Shopify brands ready to stand out in competitive markets. With a focus on beauty, apparel, and CPG, Basis helps emerging and established brands translate their vision into cohesive digital experiences that resonate with modern consumers. Every project is grounded in strategy, ensuring design decisions support both brand storytelling and business goals.
Basis designs and builds Shopify websites that balance visual impact with performance. From homepage structure to product detail pages, the team creates intuitive, conversion-focused experiences optimized for mobile shopping and long-term scalability. Their Shopify-first approach ensures brands can easily manage content, launch new products, and adapt their site as the business grows.
Beyond websites, Basis develops complete brand systems that create consistency across packaging, marketing channels, and digital experiences. Typography, color, layout, and visual language are crafted to reinforce brand recognition and trust. This holistic approach allows Shopify brands to show up confidently across paid media, email, social, and on-site touchpoints.
Basis works closely with founders and internal teams to deliver thoughtful, high-quality design without unnecessary complexity. By combining industry-specific expertise with a refined creative process, Basis helps Shopify brands in beauty, apparel, and CPG differentiate themselves, strengthen their online presence, and build brands designed to last.
OURSIDE is a modern fragrance brand creating expressive, gender-inclusive perfumes inspired by memory, emotion, and cultural storytelling. The brand blends art, scent, and identity to craft distinctive fragrances designed to feel personal, intentional, and evocative rather than mass-produced.
Siren Shrub crafts small-batch drinking vinegars and shrubs made with organic ingredients and bold, layered flavors. Their products are designed for cocktails, mocktails, and everyday beverage rituals.
Eclipse Foods develops plant-based dairy alternatives using innovative fermentation techniques to recreate the taste and texture of traditional dairy. The brand focuses on sustainability without sacrificing flavor or functionality.
Everything you need to build a better D2C brand, business and tech stack.
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