Direct-to-consumer (D2C) health and wellness brands have emerged as pivotal players in the industry, offering consumers convenient access to products that promote physical and mental well-being. These brands prioritize quality, transparency, and customization. For instance, one prominent D2C health brand specializes in personalized vitamins and supplements, tailoring its products to individual needs through online assessments. Another brand focuses on fitness equipment, delivering innovative home gym solutions designed for efficiency and affordability. Additionally, some D2C companies emphasize mental wellness, providing accessible online therapy services to meet the growing demand for mental health support.
D2C health and wellness brands are important because they circumvent traditional retail channels, enabling them to provide high-quality, often customized products directly to consumers. They prioritize product efficacy, transparency in ingredients, and personalized approaches, aligning with the holistic well-being preferences of today's health-conscious consumers. With their innovative offerings and user-centric experiences, D2C brands are reshaping the health and wellness landscape, making it more accessible and tailored to individuals seeking to improve their overall health, fitness, and mental well-being.
Create Wellness launched the first-ever creatine gummy to market in 2023 and has been off to the races ever since. Create's creatine gummy is packed with 1.5mg of creatine and now comes multiple delicious flavors, including Orange, Blue Raspberry, Watermelon and Sour Green Apple.
A breakthrough range of supplements designed to redefine our attitudes to health, The Nue Co. offers targeted solutions to a swathe of common problems – from promoting gut health and supporting stress management to bolstering immunity and easing muscle aches.
Ultrahuman is a health-tech company that provides wearable devices and digital tools to monitor and optimize metabolic health, sleep, and fitness in real time. Their product lineup includes continuous glucose monitors (CGMs), smart rings, and an app that delivers personalized insights to improve performance and well-being. Designed for biohackers, athletes, and health-conscious individuals, Ultrahuman helps users make data-driven lifestyle decisions.
ASYSTEM creates betterment products to help you look, feel and perform at their best. Spanning supplements, vitamins and personal care, Asystem's products combine the best of science with the best of nature.
Daily fasting mints and expert-led, personalized one-on-one metabolic coaching to help you (re)discover your best self.
Nuun began as the first company to separate electrolyte replacement from carbohydrates. Over a decade later, Nuun Hydration is hydrating the planet one runner, cyclist, mother, yogi, hula hooper at a time.
MaleMD is a men’s health telemedicine platform that delivers personalized treatments for erectile dysfunction, low testosterone, hair loss, and other wellness concerns. The company offers convenient online consultations, fast prescriptions, and discreet shipping to support men’s health with ease and privacy. Their services focus on modern, stigma-free care tailored to individual needs.
Oxford Natural merges scientific innovation with accessible wellness by offering curated supplement blends designed to support longevity, metabolic health, skin radiance, and cognitive function. The brand also runs physician‑led anti-aging clinics in Oxford, guided by ongoing research and commitment to reducing biological age. With a mission to make life-extending discoveries available to all, Oxford Natural invests profits back into free longevity studies.
Vital Source Nutrition offers a carefully curated range of premium gummy supplements formulated with evidence-based ingredients to support health goals like restful sleep, hormonal balance, immunity, and athletic performance. Each product is crafted to deliver targeted wellness benefits in a convenient, enjoyable gummy form, without artificial additives. With a focus on quality and transparency, Vital Source positions itself as a trusted ally on your journey to better health.
ThinOptics specializes in compact, flexible reading glasses that are engineered to be carried anywhere—on your phone, keychain, or inside your wallet. Their minimalist eyewear is crafted with durable materials and innovative design, making vision correction accessible at all times. With a focus on portability and simplicity, ThinOptics is redefining how and where people use reading glasses.
The Toe Spacer provides functional foot health products including toe spacers, resistance bands, balance beams, and recovery tools to promote better alignment and mobility. Designed for athletes, active individuals, and those recovering from foot-related issues, their tools support natural foot function and long-term performance. The brand focuses on empowering users to restore and maintain strong, pain-free feet.
Evinature is a science-backed supplement company focused on gut health, offering clinically researched nutraceuticals like CurQD and Butyricum that help manage symptoms of inflammatory bowel diseases (IBD), including Crohn's and ulcerative colitis. Founded by medical researchers, Evinature bridges modern medicine and natural treatment, providing clean, effective support for long-term gut health and inflammation management.
Everything you need to build a better D2C brand, business and tech stack.
