Direct-to-consumer (D2C) personal care brands have transformed the beauty and self-care industry by offering consumers high-quality products tailored to their specific needs and preferences. These brands prioritize customization, quality, and sustainability - top brands in the personal care category include Native, Prose, Function of Beauty, Curie and more. Additionally, some D2C companies emphasize eco-friendly practices, using sustainable packaging and ethically sourced ingredients in their products, appealing to environmentally-conscious consumers.
D2C personal care brands are important because they eliminate the traditional retail markup, offering premium, often personalized products directly to consumers. They prioritize product quality, customization, and sustainability, aligning with the values and evolving preferences of today's self-care enthusiasts. With their unique approach and user-centric experiences, D2C brands are reshaping the personal care landscape, making it more accessible and tailored to individuals seeking effective and eco-conscious solutions for their beauty and grooming routines.
Covey Skincare is all about the "less is more" approach. Its simplified skincare down into three easy products: a cleanser, Vitamin C serum, and moisturizer.
Palm of Ferronia is a small batch natural skincare brand focused on the ancient principles of aromatherapy and crystal healing.
Brüush is an oral care brand that's created a better electric toothbrush, to make maintaining your teeth, easy. Brüush toothbrushes have industry-leading sonic technology with six cleaning modes and ultra-soft bristles for an effective clean that’s always gentle on your gums.
Routinely takes a tech-forward approach with skincare. Routinely makes 13 highly-targeted serums and created an advanced smartphone app to help consumers determine which serum is the best for them. Its smartphone app finds the right combination of active ingredients to suit your skin's needs and generates a bespoke skincare routine with step-by-step instructions on when and how to apply your daily skincare routine, how to adapt it based on weather changes, air quality and personal health indicators, such as diet and sleep.
Dore is a lifestyle brand, founded by Garance Doré, that reflects French beauty and style. Their products are formulated with safe ingredients and are EWG Verified. Dore encourages simplicity and authenticity in everyday routines, allowing customers to embody effortless French elegance effortlessly.
Kate Mcleod offers body stones that are not only soaps but a daily ritual, a self-care practice. Applying a Body Stone is like putting on armor, a self-care body shield. It's magic.
Say goodbye to hair for good with the Flasher by Nood. Permanently remove unwanted hair without the pain using the latest in IPL technology.
SURI is an oral care brand that's redefining daily rituals with aesthetic, ethical, and convenient products that make taking care of yourself enjoyable.
Rhode skincare by Hailey Beiber makes products to nourish your skin barrier, giving instant dewy glow and improving the look of skin over time.
Birchbox understand that your life is so full, you probably don’t take the time to prioritize you enough. This is their real goal. Every month you get your Birchbox, it’s a reminder that you deserve time to care for you.
Everyday cosmetics made with love. Dreamt up in Paris to spoil you to your heart's content. Hand cleansing gels, refreshing face mists, hand creams and more.
Hawthorne makes it easy to elevate yourself with tailored, premium quality skin and personal care products that work perfectly for you as an individual.
Everything you need to build a better D2C brand, business and tech stack.
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