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Best Personal Care Brands

Direct-to-consumer (D2C) personal care brands have transformed the beauty and self-care industry by offering consumers high-quality products tailored to their specific needs and preferences. These brands prioritize customization, quality, and sustainability - top brands in the personal care category include Native, Prose, Function of Beauty, Curie and more. Additionally, some D2C companies emphasize eco-friendly practices, using sustainable packaging and ethically sourced ingredients in their products, appealing to environmentally-conscious consumers.

D2C personal care brands are important because they eliminate the traditional retail markup, offering premium, often personalized products directly to consumers. They prioritize product quality, customization, and sustainability, aligning with the values and evolving preferences of today's self-care enthusiasts. With their unique approach and user-centric experiences, D2C brands are reshaping the personal care landscape, making it more accessible and tailored to individuals seeking effective and eco-conscious solutions for their beauty and grooming routines.

Merci Handy

Everyday cosmetics made with love. Dreamt up in Paris to spoil you to your heart's content. Hand cleansing gels, refreshing face mists, hand creams and more.

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Hawthorne

Hawthorne makes it easy to elevate yourself with tailored, premium quality skin and personal care products that work perfectly for you as an individual.

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L'Amarue

From acne and aging to psoriasis and post-chemo concerns, L'Amarue is on a mission to help everyone feel happy in their own skin, one tube at a time 🙂 🌎 L'Amarue makes effective, easy-to-use products that will make you and your skin happy!

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Soft Services

This is not your face’s skincare. Soft Services is dedicated to the pursuit of backless tops, sleeveless arms, shorter shorts, and being comfortable in your own skin.

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Iron Lion Soap

The Alternative, Small Batch & Klean Soap and Hygiene Goods

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Casamera

CASAMERA was created by two quality-obsessed best friends with the goal to create bathroom essentials that perform as great as they look. Our mission is sustainability after comfort.

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Alexandria Professional

Alexandria Professional isn’t just about hair removal—it’s about skin health and confidence. As the global leader in body sugaring, the brand has revolutionized the way people care for their skin with a natural, gentle alternative to waxing. Their signature sugaring paste, made from just sugar, lemon, and water, is safe for all skin types and helps exfoliate while removing hair. But Alexandria Professional goes beyond products—they’re on a mission to educate and empower estheticians and individuals alike, offering expert training and a full range of skin-loving solutions. Whether you're a pro or just starting your sugaring journey, Alexandria Professional makes smooth, radiant skin more than a goal—it makes it a reality.

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Maison Louis Marie

Maison Louis Marie is a fragrance house rooted in botanical tradition, blending French heritage with modern luxury. Inspired by centuries-old family expertise in botanical research, the brand crafts clean, sophisticated scents that transport you to nature’s most enchanting landscapes. From delicate floral notes to rich, woody accords, each fragrance is meticulously composed using the finest ingredients, free from toxins and harsh chemicals. With a commitment to sustainability and clean beauty, Maison Louis Marie offers perfumes, candles, and body care products that evoke elegance, nostalgia, and timeless charm—allowing you to wear your signature scent with confidence and conscience.

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Striking Viking

Striking Viking is a men's grooming brand specializing in premium beard care tools and natural products. From boar bristle brushes to nourishing oils, their gear is crafted to help every beard look bold, healthy, and well-kept. Striking Viking empowers modern warriors to groom with confidence and style.

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Biopelle

Biopelle is an advanced skincare company delivering evidence-based aesthetic solutions through licensed professionals. Their product lines span from anti-aging creams and growth factor serums to post-procedure care and corrective treatments, all using scientifically validated technologies. With a focus on multi-pathway skin rejuvenation, they strive to improve skin health, appearance, and resilience.

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Evian Spray

Evian Brumisateur offers a mineral water facial spray that refreshes and hydrates skin with a fine, natural mist from the French Alps. Designed for daily use, the spray soothes sensitive skin, tones, and can also set makeup or revive it throughout the day. It provides lightweight, neutral-pH hydration compatible with all skin types.

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Soleil Toujours

Soleil Toujours creates luxury sun care products that blend high-performance mineral SPF protection with skincare benefits, using clean, reef-safe, vegan-friendly formulas. Their offerings are designed so you can enjoy sun exposure without compromising on skin health, environmental standards, or beauty.

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