Bala Bangles sells stylish, weighted bands that amplify the benefits of just about any routine. The company is built on the belief that functional fitness accessories will change the way people move.
"Surf hippie" clothing brand Faherty's makes you feel like taking a stroll on the beach. Its laid back aesthetic and commitment to sustainability has helped it gain a cult following in the US.
Founded in 2004 by three friends in a garage in Oceanside, CA, Brixton has grown from crafting vintage-style hats like the “Hooligan” cap into offering a full range of apparel and accessories. Their designs blend timeless workwear and counterculture aesthetics inspired by music, skate, and coastal life. Today, Brixton serves a global audience with products celebrated for quality, cultural authenticity, and enduring style
Western Republic blends traditional Western aesthetics with contemporary design, creating a range of apparel, accessories, and home items rooted in cowboy and ranch culture. From graphic tees and rugged denim to distinctive decor and leather goods, the brand embraces craftsmanship and authenticity. Western Republic appeals to those who live and breathe the modern frontier lifestyle.
Italic offers luxury without labels. It is a radical business model designed to take on the many direct-to-consumer brands that launched over the last decade with the goal of selling quality luxury goods without the middleman markup.
Chubbies believes in swim trunks, swim shorts, bathing suits, swim suits or whatever the heck else you wanna call ‘em because they believe that if you’ve got a pair of those on, well, you must be doing something right.
MR MARVIS is a Dutch apparel brand which makes shorts & trousers that combine ultimate fit with iconic style. The only decision to be made? Which colours do you want.
Direct-to-consumer (D2C or DTC) casual wear brands are fashion companies that design, produce, and sell their clothing directly to consumers, primarily through online platforms. This innovative approach allows these brands to bypass traditional retail channels, offering more competitive pricing, greater transparency, and a closer relationship with their customers. Brands like Everlane and Outdoor Voices have been at the forefront of this movement, emphasizing quality, sustainability, and ethical manufacturing processes. By selling directly to consumers, these brands can quickly adapt to fashion trends and customer feedback, ensuring their offerings are always fresh, relevant, and aligned with consumer values. This model not only revolutionizes how we shop for casual wear but also fosters a more sustainable and ethical fashion industry.
Among the myriad of D2C casual wear brands, Everlane stands out for its radical transparency, revealing the true costs behind each product and the ethical factories where they're made. Outdoor Voices champions the concept of activewear for every day, encouraging movement and fitness through their comfortable, stylish, and versatile pieces. These brands have set themselves apart by prioritizing not just the aesthetics and quality of their products but also their impact on the environment and society. Their success reflects a growing consumer desire for brands that offer more than just clothing—brands that advocate for sustainability, ethical production, and a greater sense of community. By focusing on these values, Everlane and Outdoor Voices have cultivated loyal customer bases and have become benchmarks for success in the D2C casual wear market.
The direct-to-consumer casual wear category is currently experiencing several key trends. Sustainability is a significant movement, with an increasing number of brands committing to eco-friendly materials, ethical manufacturing practices, and transparent supply chains. Personalization and customization are also becoming more prevalent, as brands leverage technology to offer customers clothing tailored to their specific tastes and preferences. Furthermore, there's a growing emphasis on inclusivity, with brands expanding their size ranges and showcasing diverse models to reflect and celebrate the variety of their customer base. These trends are indicative of a broader shift in consumer expectations, where buyers are looking for more than just clothing—they're seeking a reflection of their values, a personalized experience, and a sense of belonging to a brand's community.
Everything you need to build a better D2C brand, business and tech stack.
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