Direct-to-consumer (DTC) crafts and games brands specialize in delivering engaging and creative activities directly to consumers, transforming the way people engage with hobbies and entertainment. Notable brands in this space include KiwiCo and Cratejoy. These brands are important as they prioritize hands-on experiences, often curating themed craft kits and games that cater to various age groups. DTC crafts and games brands typically offer a subscription model, delivering a fresh dose of creativity and entertainment regularly. By focusing on direct distribution, these brands ensure the quality and uniqueness of their offerings. The emphasis on hands-on, educational, and entertaining activities sets DTC crafts and games brands apart, providing consumers with a convenient and curated approach to leisure and learning. In essence, these brands contribute to fostering creativity and connection through engaging experiences.