hai is a luxury, smart shower head that has a spa-like spray and integrates with a smartphone app so users can track their water usage.
Carepod is a next-generation humidifier brand focused on clean, minimalist design and doctor-developed technology. Engineered for easy cleaning and optimal hygiene, Carepod helps promote healthier air and better breathing. It's the modern solution for wellness at home.
Terra Kaffe is the elegant, automatic espresso machine. It can brew a full range of espresso drinks with all features from milk, bean grind, temperature, to water firmness all customizable for the user.
Dirty Labs is a laundry brand thats all about making its formula - and your clothes - clean. Its Bio Enzyme Laundry Booster was specially formulated to work alongside its detergents to tackle the dirtiest, smelliest laundry - all with biodegradable, nontoxic ingredients.
Founded by sisters Becca and Jess Stern, Mustard Made creates colorful lockers for home, work and play. Mustard launched in Australia (where Becca lives) and the UK (where Jess lives) in 2018 and we've been spreading the locker love around the world ever since.
Laundry Sauce is a premium laundry brand redefining the wash routine with high-performance pods infused with bold, sophisticated scents. Designed to elevate everyday essentials, their formulas deliver powerful cleaning with a luxury fragrance experience. Laundry Sauce makes your laundry smell as good as it looks.
Antibacterial cleaning tabs that work wonders to end single-use plastic waste and reduce carbon emissions. Just fill your reusable with warm, tap water and drop in your hand wash or multi-surface cleaning tabs, and start cleaning away!
Direct-to-consumer (D2C/DTC) home supplies brands are companies that offer a wide range of essential products directly to consumers through online platforms or subscription services, bypassing traditional retail channels. These brands provide convenience and accessibility by delivering household essentials, such as cleaning supplies, kitchenware, home organization solutions, and decor items, straight to customers' doorsteps.
By selling directly to consumers, D2C home supplies brands can offer competitive pricing, innovative product designs, and personalized shopping experiences tailored to individual needs and preferences. Examples include brands like Grove Collaborative, Brandless, and Made In, which have gained popularity for their commitment to quality, sustainability, and customer satisfaction.
The best direct-to-consumer home supplies brands prioritize quality, functionality, and sustainability, offering innovative solutions to enhance everyday living spaces. Brands like Grove Collaborative stand out for their eco-friendly cleaning products, natural ingredients, and customizable subscription services, making it easy for customers to maintain a clean and healthy home while reducing their environmental footprint.
Similarly, Brandless offers a wide selection of essential home goods, pantry staples, and personal care items at affordable prices, with a focus on transparency, simplicity, and social responsibility. Made In specializes in premium kitchenware, including cookware, knives, and utensils, crafted with high-quality materials and precision engineering to elevate the cooking experience for home chefs and culinary enthusiasts.
Current trends in the direct-to-consumer home supplies category reflect consumers' increasing emphasis on sustainability, convenience, and personalized experiences. Eco-friendly products, reusable alternatives, and plastic-free packaging are gaining traction as consumers seek environmentally conscious options to reduce waste and minimize their carbon footprint. Subscription services and membership-based platforms are also on the rise, offering curated selections of home supplies, personalized recommendations, and recurring deliveries tailored to individual preferences.
Moreover, there is a growing demand for multi-functional and space-saving solutions that optimize living spaces, especially in urban environments where square footage is limited. As consumer lifestyles evolve, D2C home supplies brands are innovating with smart technology, modular designs, and sustainable materials to meet the needs of modern households and provide practical solutions for everyday living.
Everything you need to build a better D2C brand, business and tech stack.
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