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Best Pantry Brands

The pantry category keeps expanding with brands like Fly By Jing & Omsom defining the playbooks for how to build hype & community as you find product-market-fit before taking on the big retailers. Here are the best players in the game.
Crafty Ramen

Ramen, delivered. Perfect for noodle enthusiasts, busy professionals or a fun date-night, Crafty's ramen kits are ready in 15 minutes and feature high-quality, locally sourced ingredients, with no artificial flavourings or seasonings.

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Kettle & Fire

Collagen-rich bone broths and soups that are packed with essential nutrients like protein. Make Kettle & Fire your tasty habit—that you can feel good about.

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Brightland

Authentic olive oils and vinegars that are never rotten, overprocessed, or fraudulent. With absolutely no fillers or artificial preservatives. It’s grounded. It’s good for you. It’s never seen a lab.

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Surreal

Surreal makes healthy cereal that has 13g of plant-based protein per bowl, zero sugar, low carb, 116 calories per bowl, vegan & gluten free. It comes in 4 flavors like cocoa, cinnamon, frosted and peanut butter.

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Jimmy Joy

Jimmy Joy is pioneering a new set of nutritious foods packed with all your daily nutrients and vitamins. Jimmy Joy makes shakes, bars, and drinks that range from sweet to savory (think flavors like vanilla and pizza!)

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Upright Oats

Upright is making a healthy alternative to milk. This instant oatmilk is rich with Vitamins like A, B12, and D along with 8g oat protein and 2g prebiotic fiber. Upright comes in flavors like chocolate, vanilla, and original.

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The Virgin Organic

The Virgin Organic produces premium, single-estate extra virgin olive oils grown, harvested, pressed, and bottled in California using organic and regenerative farming practices. Their oils are monocultivar, unfiltered, with no pesticides, herbicides, or additives, delivering bold flavor, transparency, and purity.

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Yóu Yóu

Organically grown and sourced from the Hunan region, Yóu Yóu tea seed oil is natural, nutritious, and well-suited for high-heat Asian cooking.

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Nuggs

NUGGS utilize an advanced soy protein technology that enables a hyper-realistic simulation of the texture and flavor of an animal-based nugget.

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Truff

A designer hot sauce with a flavor profile from ingredients normally reserved for fine tequilas, delicate delicacies, and elegant dining experiences.

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Outstanding Foods

Outstanding Foods is the next generation plant-based food company that makes products that are good for YOU & the planet.

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Flamingo Estate

Known for their bath & body products, as well as candles and pantry items, Flamingo Estate is committed to offering and growing socially and environmentally responsible goods and produce of the highest quality.

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Table of contents

What Are Direct-To-Consumer (D2C/DTC) Pantry Brands?

Direct-to-consumer pantry brands are revolutionizing the way we shop for our kitchen staples by offering high-quality, often artisanal and sustainably sourced food products directly to customers via online platforms. This model eliminates the middleman, allowing for fresher products, transparent sourcing, and a closer connection between producers and consumers. These brands often focus on niche markets, such as organic, non-GMO, gluten-free, or vegan products, catering to specific dietary needs and preferences. By leveraging social media and e-commerce, D2C pantry brands can quickly adapt to changing consumer tastes and trends, offering a personalized shopping experience that traditional grocery channels struggle to match.

What Are The Best Direct-To-Consumer Pantry Brands?

Among the best direct-to-consumer pantry brands are Thrive Market, Public Goods, and Misfits Market. Thrive Market specializes in organic and non-GMO foods, offering a wide range of pantry staples at reduced prices through a membership model. Public Goods stands out for its minimalist approach, providing a curated selection of high-quality essentials with an emphasis on eco-friendly packaging and sustainable practices. Misfits Market takes a unique approach to reduce food waste by delivering boxes of imperfect but perfectly edible fruits and vegetables, along with pantry items, directly to consumers' doors. These brands not only offer convenience and value but also align with consumers' growing desire for sustainability and health-conscious eating.

What Are Current Trends In The Direct-To-Consumer Pantry Category?

The direct-to-consumer pantry category is currently witnessing several key trends, including an increased focus on sustainability, personalized nutrition, and the rise of subscription models. Sustainability is a major driving force, with brands investing in ethical sourcing, eco-friendly packaging, and initiatives to reduce food waste. Personalized nutrition is another growing trend, as consumers seek out products tailored to their specific health needs and dietary preferences, such as keto, paleo, or allergen-free options. Subscription models are becoming increasingly popular, offering the convenience of regular deliveries and the ability to discover new products tailored to individual tastes. These trends reflect a broader shift towards more conscious consumption and a desire for a more customized, convenient, and ethical shopping experience in the pantry category.

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