Best Sports Tech Brands

The sports tech category still has much room for growth. The big sports retailers are increasingly out of physical reach for consumers and their range too limited - so instead, businesses like Oru have taken it upon themselves to sell Kayaks online. More growth to come.
Crossnet
Crossnet

CROSSNET is the world's first four square volleyball game. Set up within minutes in sand, grass, or indoors.

Spikeball
Spikeball

Spikeball is a new sport played by two teams of two players. Opposing teams line up across from each other with the Spikeball net in the center. The ball is put in play with a serve—a hit by the server from behind the service boundary into the net to an opposing player.

Bad Birdie
Bad Birdie

Bad Birdie makes golf clothes that defy tradition and embrace self-expression and inclusivity.

Oru Kayak
Oru Kayak

A foldable kayak designed with simplicity, freedom and joy in mind. Oru kayaks are packable and compact, and they never compromise on durability or performance.

WHOOP
WHOOP

WHOOP creates wearables technology that tracks and analyzes strain, recovery, and sleep.

ISLE
ISLE

ISLE makes boards for everybody. Their boards accommodate every skill level, style, and interest.

MAAP
MAAP

Cycle in style with MAAP, the world class cycling apparel, engineered to excel in all conditions, at all levels of the sport.

Joovv
Joovv

Joovv makes whole body red and infrared LED light therapy devices to add healthy light to your home and improve cellular funciton.

Greyson
Greyson

Fashionable and functional men's, women and youth high-performance golf, lifestyle, and activewear apparel built from technical fabrics.

Ice Barrel
Ice Barrel

Ice Barrel is a cold therapy training unit, sustainably and ethically made. Ice Barrel cold-plunge tubs help speed up muscle recovery and restore the body to optimal performance mode.

Fitness
WHOOP
WHOOP creates wearables technology that tracks and analyzes strain, recovery, and sleep.
Learn More

What Are Direct-To-Consumer (D2C/DTC) Sports Tech Brands?

Direct-to-consumer (D2C or DTC) sports tech brands are companies that offer innovative sports and fitness technology products directly to customers, bypassing traditional retail channels. This business model allows these brands to provide cutting-edge equipment, wearable devices, and fitness apps that enhance athletic performance, monitor health metrics, and support overall wellness.

By selling directly online, these brands can rapidly iterate on product development based on user feedback, ensuring a more personalized and engaging customer experience. Examples include Peloton, known for its interactive fitness equipment, and WHOOP, which offers wearable fitness and health monitoring devices. The D2C model in sports tech not only democratizes access to advanced fitness technology but also fosters a community of users who share a passion for health and fitness.

What Are The Best Direct-To-Consumer Sports Tech Brands?

Peloton stands out in the D2C sports tech category for its interactive exercise equipment and subscription-based service offering live and on-demand fitness classes, transforming home workouts into immersive experiences. WHOOP, another leader in the space, provides a wearable device focused on optimizing athletic performance and recovery through detailed health and fitness analytics.

These brands excel by offering products that blend seamlessly into the user’s lifestyle, providing valuable insights into physical health and enabling a more informed approach to fitness and wellness. Their success is driven by a deep understanding of their customers' needs, innovative use of technology, and a commitment to creating a supportive and motivated community around their products.

What Are Current Trends In The Direct-To-Consumer Sports Tech Category?

The D2C sports tech category is seeing a surge in personalized fitness experiences, with technology enabling tailored workout and health plans based on individual data and preferences. Another trend is the integration of social features into fitness platforms, allowing users to connect, compete, and share achievements with others, adding a communal aspect to personal fitness. Sustainability and ethical manufacturing are also becoming important factors for consumers when choosing sports tech brands.

These trends highlight a shift towards holistic health, where physical fitness, mental well-being, and social connectivity are interlinked, and users demand more from their fitness technology than mere tracking capabilities. D2C sports tech brands are at the forefront of this shift, leveraging direct consumer feedback and advanced technology to meet these evolving needs.