Bataleon is a leading snowboard brand renowned for its innovative Triple Base Technology (3BT), which enhances the riding experience by improving edge control and reducing hang-ups. Their product line includes a variety of snowboards, bindings, and accessories designed for all levels of riders, from beginners to pros.
Section 119 offers officially licensed band merchandise, with a special focus on the Grateful Dead. Their collection includes premium apparel for both men and women, designed for fans who want to wear their musical passion. From classic polos to iconic band-themed boxer briefs, Section 119 brings a blend of style and comfort. Whether you're a fan of the Grateful Dead, The Beatles, or Phish, you'll find unique, high-quality clothing that celebrates the music you love.
Ornot is an independent cycling brand from San Francisco, offering technical apparel made in the USA. Focused on sustainability, they use recycled and natural fibers and are Climate Neutral Certified. With minimal branding, Ornot delivers high-quality gear while supporting environmental causes through 1% for the Planet.
Penny Skateboards is an Australian company that manufactures high-quality plastic cruiser skateboards known as "penny boards". Founded in 2010, Penny Skateboards has become a globally recognized brand, offering a wide range of colorful and durable penny boards in various sizes to suit riders of all ages and skill levels.
Impala offers a range of recreational roller skates designed for fun and nostalgia. Founded with the mission of supporting a positive and encouraging community for skaters of all levels, Impala celebrates diversity and welcomes everyone, whether they're into roller skating, inline skating, or skateboarding. The brand's roller skates feature a throwback design to the 70s, 80s, and 90s, bringing back the yesteryears of skate. Impala's range includes quad skates in various colors and styles, such as the Impala Quad Skate in Black Holographic, Cherry, Black, and Forest Green.
AIRWAAV is revolutionizing athletic performance with cutting-edge mouthpiece technology designed to enhance endurance, strength, and recovery. Developed through years of research and backed by science, AIRWAAV optimizes breathing efficiency by improving airway opening and reducing respiratory fatigue. Whether you're an elite competitor or a dedicated fitness enthusiast, this innovative mouthpiece helps you train harder, recover faster, and push your limits. Trusted by athletes across disciplines, AIRWAAV is more than just a performance tool—it’s a game-changer for those serious about unlocking their full potential.
PaddleSmash is an outdoor game best played 2 vs 2 where you are working with a teammate to bump, set and smash the ball back into the court. It's like pickleball, but different.
Ice Barrel is a cold therapy training unit, sustainably and ethically made. Ice Barrel cold-plunge tubs help speed up muscle recovery and restore the body to optimal performance mode.
Direct-to-consumer (D2C or DTC) sports tech brands are companies that offer innovative sports and fitness technology products directly to customers, bypassing traditional retail channels. This business model allows these brands to provide cutting-edge equipment, wearable devices, and fitness apps that enhance athletic performance, monitor health metrics, and support overall wellness.
By selling directly online, these brands can rapidly iterate on product development based on user feedback, ensuring a more personalized and engaging customer experience. Examples include Peloton, known for its interactive fitness equipment, and WHOOP, which offers wearable fitness and health monitoring devices. The D2C model in sports tech not only democratizes access to advanced fitness technology but also fosters a community of users who share a passion for health and fitness.
Peloton stands out in the D2C sports tech category for its interactive exercise equipment and subscription-based service offering live and on-demand fitness classes, transforming home workouts into immersive experiences. WHOOP, another leader in the space, provides a wearable device focused on optimizing athletic performance and recovery through detailed health and fitness analytics.
These brands excel by offering products that blend seamlessly into the user’s lifestyle, providing valuable insights into physical health and enabling a more informed approach to fitness and wellness. Their success is driven by a deep understanding of their customers' needs, innovative use of technology, and a commitment to creating a supportive and motivated community around their products.
The D2C sports tech category is seeing a surge in personalized fitness experiences, with technology enabling tailored workout and health plans based on individual data and preferences. Another trend is the integration of social features into fitness platforms, allowing users to connect, compete, and share achievements with others, adding a communal aspect to personal fitness. Sustainability and ethical manufacturing are also becoming important factors for consumers when choosing sports tech brands.
These trends highlight a shift towards holistic health, where physical fitness, mental well-being, and social connectivity are interlinked, and users demand more from their fitness technology than mere tracking capabilities. D2C sports tech brands are at the forefront of this shift, leveraging direct consumer feedback and advanced technology to meet these evolving needs.
Everything you need to build a better D2C brand, business and tech stack.
