RTIC

Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.

Zendesk is a customer support tool. It's got 2 main features: ticketing and knowledge base. Ticketing: Zendesk gathers customer queries in one place where you can manage and respond to customer questions efficiently. Knowledge base allows you to create an FAQ section to guide your customers.

SendGrid provides and manages an email server on your company's behalf, so your communications with customers are reliably sent and delivered as needed. It's perfect when you need to send transactional emails, password recovery emails or notifications to users from your website.

Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.

Text based marketing for eCommerce stores. Attentive is used mainly as a way to promote offers via SMS, or otherwise used for abandoned carts or to promote retention. Attentive also directly integrates with eCommerce platforms such as Shopify.

Talkable is referral program software for eCommerce brands. Build the program you like from feature set, to the overall look and feel of it. Then A/B test it to adapt it to fit your customers' needs. Talkable is best for brands with $4M+ annual revenue.

Shopify is a commerce platform that allows anyone to set up an online store and sell their products. It's the go-to eCommerce platform for young direct-to-consumer brands. Its ease of use and setup is what's most attractive to merchants, but also the incredibly vast Shopify app store.

Affirm boasts that it can boost the average order value (AOV) customers spend when they’re shopping at your store by giving them a way to purchase your products with credit, but at a (potentially) lower cost than they would with a credit card.