SMITH is a performance eyewear and outdoor gear brand making goggles, sunglasses, helmets, and protective accessories that blend cutting-edge optical technologies with rugged durability. Their products are built for sports & adventure—from snow to cycling—offering features like photochromic lenses, interchangeable components, and design innovations that enhance clarity, comfort, and protection. Founded over 50 years ago, SMITH continues to push the envelope of vision systems and protective equipment.
Visit WebsiteDrive incremental revenue by reaching millions of shoppers with Checkmate. Checkmate’s AI de-anonymizes, identifies, and matches high-intent customers so you can target smarter and reach more potential customers. Join ColourPop, Rebecca Minkoff, Manscaped, 7 For All Mankind, Naadam, and hundreds more using Checkmate Targeting.
For over 50 years, SMITH has set the standard in performance eyewear and protective gear. From advanced goggles to durable sunglasses, the brand combines cutting-edge optical technologies with functional design to deliver clarity, comfort, and lasting protection for every adventure.
SMITH products are trusted by athletes and outdoor enthusiasts across snow sports, cycling, and beyond. With features like photochromic lenses, interchangeable components, and fog-resistant technology, their eyewear adapts to changing light and weather conditions, ensuring peak performance year-round.
Beyond eyewear, SMITH designs helmets and protective gear that prioritize safety without sacrificing style. Lightweight materials, ventilation systems, and innovative construction methods create helmets that perform on the slopes, the road, or the trail with equal reliability.
Founded more than five decades ago, SMITH continues to push boundaries in vision systems and outdoor protection. Every product reflects a dedication to innovation, rugged durability, and enhancing the experience of athletes and explorers worldwide.