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Email & SMS
Considering integrating either Klaviyo or Sendlane into your ecommerce brand’s tech stack? Email and SMS marketing are vital tools for engaging customers and driving conversions in the competitive ecommerce landscape. This comparison delves into the core product features, key integrations, pricing models, and notable brands utilizing Klaviyo and Sendlane, assisting you in selecting the ideal platform for your email and SMS marketing strategies.
Klaviyo and Sendlane excel in empowering ecommerce brands through targeted email and SMS campaigns, each offering unique functionalities tailored to diverse business needs. This comparison evaluates their capabilities, integration options with other ecommerce tools, and pricing structures to help you make an informed decision on enhancing your brand's email and SMS marketing efforts.
Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.
- Klaviyo provides advanced email and SMS marketing automation to deliver personalized, data-driven campaigns.
- The platform integrates with ecommerce platforms like Shopify, enabling centralized customer data and targeted segmentation.
- Klaviyo's AI-powered features, such as predictive analytics and dynamic content, optimize marketing efforts and improve customer lifetime value.
- Robust reporting and benchmarking tools allow merchants to track campaign performance and identify growth opportunities.
- Klaviyo's omnichannel experience coordinates email, SMS, and other digital channels for a cohesive customer journey.
- Extensive app integrations, including with advertising platforms, help merchants streamline their marketing stack and drive efficient growth.
- Sendlane provides behavior-based email and SMS marketing automation to drive customer engagement and revenue.
- The platform offers real-time access to over 25 customer data points to enable personalized, data-driven campaigns.
- Sendlane integrates with ecommerce platforms like Shopify and BigCommerce for seamless data synchronization.
- The platform's pre-built automation workflows help merchants with abandoned cart recovery, product follow-ups, and customer winbacks.
- Sendlane's smart data API allows marketers to leverage customer insights and create highly targeted messaging.
- The platform offers 24/7 live chat support and dedicated account managers to assist merchants with their marketing strategies.
Klaviyo's pricing starts at $20 per month for the Email plan, which covers up to 1,000 active profiles. The Email and SMS plan begins at $35 per month for up to 1,000 active profiles. Klaviyo's pricing scales up as the number of active profiles increases, with enterprise-level plans available for businesses with over 45,000 active profiles.
Klaviyo offers a wide range of integrations to help ecommerce merchants centralize their customer data and optimize their marketing efforts. Some of the key integrations include:
- Shopify
- WooCommerce
- Magento
- Stripe
- Chargebee
- Typeform
- Facebook Ads
- Google Ads
These highlight D2C brands from our database all currently leverageÂ
Klaviyo
 in their tech stack:
Olaplex
Olaplex is a revolutionary haircare brand that repairs and strengthens hair on a molecular level. Founded in 2014, Olaplex quickly became a global sensation with its patented bond-building technology that seeks out broken bonds in hair caused by chemical, heat, and mechanical damage. The brand offers a range of salon-quality treatments that are accessible for at-home use, including the popular No.3 Hair Perfector, No.8 Bond Intense Moisture Mask, and No.7 Bonding Oil.
Rare Beauty
Rare Beauty is an inclusive, vegan, and cruelty-free makeup brand founded by singer and actress Selena Gomez in 2020. The brand aims to break down unrealistic standards of perfection and promote mental health initiatives. Rare Beauty offers a diverse range of 48 foundation and concealer shades, as well as other makeup products like liquid blush, lip oils, and body care.
Rae
Rae Wellness is a wellness brand that offers pure and powerful supplements designed to support overall well-being. Founded in 2017, Rae Wellness provides affordable supplements made with high-quality ingredients to make wellness accessible to everyone. Rae offers a wide range of supplements, including pre- and probiotics, multivitamins, and supplements for sleep, stress, and energy.
These highlight D2C brands from our database all currently leverageÂ
Sendlane
 in their tech stack:
Amped
Bicycle
Amped Bike is the leading ecommerce retailer for the best electric bikes and motorcycles in the USA.
Original Grain
Jewelry
Original Grain crafts unique timepieces that blend natural wood and steel, inspired by the Pacific Northwest. They are committed to sustainability, planting a tree for every watch sold, and use reclaimed materials to create watches and accessories with a focus on environmental responsibility.
Sene
Apparel
Sene offers custom-made, sizeless jeans designed to provide a flattering fit for people of all shapes and sizes, using a thorough quiz and AI to ensure the perfect match. Sene emphasizes sustainable and ethical practices, including a commitment to reducing waste through unlimited remakes and alterations.
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