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Email & SMS
Considering integrating either Postscript or Klaviyo into your ecommerce brand's tech stack? Email and SMS marketing are vital components for ecommerce success, enabling brands to engage customers effectively and drive conversions. This comparison delves into the core product features, key integrations, pricing models, and notable brands utilizing Postscript and Klaviyo - two leading platforms tailored for enhancing email and SMS marketing strategies in the ecommerce landscape.
Postscript and Klaviyo offer robust features like automated campaigns, segmentation tools, and personalized messaging to help ecommerce brands connect with their audience. With seamless integrations with major ecommerce platforms such as Shopify and WooCommerce, these tools empower businesses to create targeted marketing campaigns.
Trusted by over 7,000 Shopify and Shopify Plus stores like Brooklinen, Kopari, and Ugly Water. Postscript gives ecommerce brands the tools they need to run a world-class SMS marketing program. Within minutes you can sync data, start collecting compliant subscribers, have 2-way conversations, and enable deeply targeted campaigns.
- Postscript provides SMS marketing automation and personalization tools tailored for ecommerce brands.
- The platform offers advanced segmentation and targeting capabilities to deliver personalized SMS campaigns.
- Postscript's compliance features and partnerships ensure SMS messages adhere to regulatory guidelines.
- The platform integrates with Shopify and other ecommerce platforms to sync customer data and optimize SMS strategies.
- Postscript's reporting and analytics help merchants track SMS performance and revenue impact.
- The platform's two-way messaging capabilities enable real-time customer conversations and support.
- Klaviyo provides advanced email and SMS marketing automation to deliver personalized, data-driven campaigns.
- The platform integrates with ecommerce platforms like Shopify, enabling centralized customer data and targeted segmentation.
- Klaviyo's AI-powered features, such as predictive analytics and dynamic content, optimize marketing efforts and improve customer lifetime value.
- Robust reporting and benchmarking tools allow merchants to track campaign performance and identify growth opportunities.
- Klaviyo's omnichannel experience coordinates email, SMS, and other digital channels for a cohesive customer journey.
- Extensive app integrations, including with advertising platforms, help merchants streamline their marketing stack and drive efficient growth.
Postscript offers a flexible pricing model with three main plans - Starter ($0 monthly fee, pay-as-you-go), Growth ($100/month), and Professional ($500/month). The plans are structured based on SMS/MMS usage volume and provide access to an increasing set of features, such as advanced segmentation, priority support, and custom integrations.
Klaviyo's pricing starts at $20 per month for the Email plan, which covers up to 1,000 active profiles. The Email and SMS plan begins at $35 per month for up to 1,000 active profiles. Klaviyo's pricing scales up as the number of active profiles increases, with enterprise-level plans available for businesses with over 45,000 active profiles.
Postscript offers a wide range of integrations to help ecommerce merchants seamlessly connect their SMS marketing efforts with other key business tools:
- Shopify
- Klaviyo
- Recharge
- Zapier
- Gorgias
- Okendo
- Yotpo
- Privy
These highlight D2C brands from our database all currently leverageÂ
Postscript
 in their tech stack:
Meble Furniture
Meble Furniture offers a wide range of modern furniture and home furnishings, including TV stands, entertainment centers, sideboards, wardrobes, bookcases, nightstands, dressers, tables, shelves, and sofas.
Yummy Extensions
Yummy Extensions is a luxury hair extensions brand founded in Texas that inspires beauty and confidence with its prestigious line of authentic human hair extensions. The brand offers a range of hair extensions designed to provide added volume, length, and versatility while mimicking the look and feel of natural hair.
Kizik
Kizik burst onto the seen just a few years ago with their world-famous, hands-free slip-on shoes. They're stylish, convenient and even fun. Since they've launched, they have expanded into a bunch of different categories within shoes: casual, stylish, everyday and athletic...all with their awesome hands-free design.
These highlight D2C brands from our database all currently leverageÂ
Klaviyo
 in their tech stack:
Olaplex
Hair Care
Olaplex is a revolutionary haircare brand that repairs and strengthens hair on a molecular level. Founded in 2014, Olaplex quickly became a global sensation with its patented bond-building technology that seeks out broken bonds in hair caused by chemical, heat, and mechanical damage. The brand offers a range of salon-quality treatments that are accessible for at-home use, including the popular No.3 Hair Perfector, No.8 Bond Intense Moisture Mask, and No.7 Bonding Oil.
Rare Beauty
Beauty
Rare Beauty is an inclusive, vegan, and cruelty-free makeup brand founded by singer and actress Selena Gomez in 2020. The brand aims to break down unrealistic standards of perfection and promote mental health initiatives. Rare Beauty offers a diverse range of 48 foundation and concealer shades, as well as other makeup products like liquid blush, lip oils, and body care.
Rae
Health & Wellness
Rae Wellness is a wellness brand that offers pure and powerful supplements designed to support overall well-being. Founded in 2017, Rae Wellness provides affordable supplements made with high-quality ingredients to make wellness accessible to everyone. Rae offers a wide range of supplements, including pre- and probiotics, multivitamins, and supplements for sleep, stress, and energy.
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