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Email & SMS
Considering integrating either Recart or Klaviyo into your ecommerce brand's tech stack? Email and SMS marketing have become essential for driving customer engagement and revenue growth in the competitive ecommerce landscape. This comparison dives into the core product features, key integrations, pricing models, and notable brands using Recart and Klaviyo, aiming to guide you toward the ideal choice for your ecommerce business.
Recart and Klaviyo both specialize in empowering ecommerce brands through advanced SMS and email marketing capabilities, but their approaches cater to varying business needs. This comparison analyzes their unique functionalities, how they integrate with other ecommerce tools, and their pricing structures to help you make an informed decision for your brand's marketing strategy.
Recart is a SMS tool for Shopify brands built to cost less, sell more, and drive real growth. How? By 2Xing your email + SMS conversions, building robust automations, and using AI to personalize text campaigns at scale. It also provides a dedicated Customer Success Manager (CSM) to strategize, test, and manage your SMS marketing from day one — with no extra charge.
- Recart boosts Shopify sales through automated SMS and Messenger marketing for increased revenue.
- The platform leverages Facebook Messenger as a sales channel, engaging customers and automating follow-ups.
- Recart's text marketing generates significant revenue for top brands and offers a high ROI across all customers.
- It provides dedicated SMS professionals for account support and strategic growth assistance.
- Recart offers opt-in tools, personalized SMS campaigns, abandoned cart recovery, and customer engagement flows.
- The platform seamlessly integrates with partner apps, email marketing tools, data platforms, and direct SMS for enhanced marketing capabilities.
- Klaviyo provides advanced email and SMS marketing automation to deliver personalized, data-driven campaigns.
- The platform integrates with ecommerce platforms like Shopify, enabling centralized customer data and targeted segmentation.
- Klaviyo's AI-powered features, such as predictive analytics and dynamic content, optimize marketing efforts and improve customer lifetime value.
- Robust reporting and benchmarking tools allow merchants to track campaign performance and identify growth opportunities.
- Klaviyo's omnichannel experience coordinates email, SMS, and other digital channels for a cohesive customer journey.
- Extensive app integrations, including with advertising platforms, help merchants streamline their marketing stack and drive efficient growth.
Recart offers a pricing model that starts at $299 per month. The platform provides a range of features and services, including SMS marketing, AI-powered tools, advanced segmentation, triggered reminders, and dedicated strategic support from the Recart team.
Klaviyo's pricing starts at $20 per month for the Email plan, which covers up to 1,000 active profiles. The Email and SMS plan begins at $35 per month for up to 1,000 active profiles. Klaviyo's pricing scales up as the number of active profiles increases, with enterprise-level plans available for businesses with over 45,000 active profiles.
Recart provides a range of integrations to enhance its functionality and connectivity with various platforms:
- Wonderment
- Rebuy
- Shopify
- Omnisend
- Klaviyo
- Privy
These highlight D2C brands from our database all currently leverageÂ
Recart
 in their tech stack:
Truly Beauty
Truly Beauty is not your average clean beauty brand. Their beauty products contain vegan ingredients combined with high end actives for long lasting, real results.
Born Primitive
Born Primitive offers an extensive collection of patriot inspired workout clothing for men and women
These highlight D2C brands from our database all currently leverageÂ
Klaviyo
 in their tech stack:
Olaplex
Hair Care
Olaplex is a revolutionary haircare brand that repairs and strengthens hair on a molecular level. Founded in 2014, Olaplex quickly became a global sensation with its patented bond-building technology that seeks out broken bonds in hair caused by chemical, heat, and mechanical damage. The brand offers a range of salon-quality treatments that are accessible for at-home use, including the popular No.3 Hair Perfector, No.8 Bond Intense Moisture Mask, and No.7 Bonding Oil.
Rare Beauty
Beauty
Rare Beauty is an inclusive, vegan, and cruelty-free makeup brand founded by singer and actress Selena Gomez in 2020. The brand aims to break down unrealistic standards of perfection and promote mental health initiatives. Rare Beauty offers a diverse range of 48 foundation and concealer shades, as well as other makeup products like liquid blush, lip oils, and body care.
Rae
Health & Wellness
Rae Wellness is a wellness brand that offers pure and powerful supplements designed to support overall well-being. Founded in 2017, Rae Wellness provides affordable supplements made with high-quality ingredients to make wellness accessible to everyone. Rae offers a wide range of supplements, including pre- and probiotics, multivitamins, and supplements for sleep, stress, and energy.
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