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Reviews
Considering adding either Yotpo or Friendbuy to your ecommerce brand's Shopify tech stack? Loyalty, referral and affiliate marketing tools are critical tech stack components to grow your sales and overall customer satisfaction. Yotpo and Friendbuy offer different features, integrations and pricing models. Read our comparison below to discover which one is best for your brand.
Yotpo’s eCommerce retention marketing platform enables brands of all sizes to strengthen their relationships with consumers. With unified, data-driven solutions for Reviews and Visual UGC, Loyalty & Referrals, SMS and Email, and Subscriptions, Yotpo helps brands deliver winning, cohesive experiences that drive eCommerce growth and customer retention.
High-growth brands can get more out of every customer with Friendbuy. With a best-in-class referral and loyalty program, brands can achieve at least 5-15% of new customer acquisition, with a 4x higher lifetime value. Friendbuy works with DTC brands like Casper, AWAY, and Outdoor Voices as well as Fortune 100-ranked companies like Walmart, Disney and Nestle. Plus, Friendbuy integrates seamlessly with your tech stack, so you can incorporate referrals and loyalty seamlessly into your customer journeys.
- Boost search visibility with Google Seller Ratings and Google Shopping Ads.
- Sync reviews with SMS, loyalty programs for enhanced marketing synergy.
- Tailor the reviews widget for brand consistency and user experience.- Showcase Photo & Video reviews to provide authentic social proof.
- Employ Smart Filters to display the most relevant reviews, boosting confidence.
- Comprehensive referral program management tools to easily onboard customers as brand advocates, track referral activity, and automate reward fulfillment.
- Seamless integration with leading ecommerce platforms like Shopify, BigCommerce, and Magento, as well as email, SMS, and other marketing tools to create a cohesive customer experience.
- Advanced analytics and reporting to measure the performance of referral campaigns, identify top referrers, and optimize strategies for higher conversion rates and customer lifetime value.
- Flexible reward structures and incentive programs to incentivize customers to share your brand, including the ability to offer discounts, credits, and other personalized rewards.
- Dedicated customer success team and educational resources to help merchants develop and execute effective referral marketing strategies tailored to their business needs.
Yotpo starts at $79/month for most ecommerce stores. They offer product bundles with discounts starting at $368/month. Yotpo's pricing scales alongside your monthly order volume.
Friendbuy offers customized pricing plans based on the ecommerce merchant's total monthly revenue. They have a self-serve package for businesses with up to $50K in monthly revenue, more flexibility and support for businesses with $50K-$100K in monthly revenue, and customized features for businesses with over $100K in monthly revenue. Friendbuy does not publicly disclose their exact pricing.
These highlight D2C brands from our database all currently leverageÂ
Yotpo
 in their tech stack:
Yummy Extensions
Yummy Extensions is a luxury hair extensions brand founded in Texas that inspires beauty and confidence with its prestigious line of authentic human hair extensions. The brand offers a range of hair extensions designed to provide added volume, length, and versatility while mimicking the look and feel of natural hair.
Levain Bakery
Levain Bakery is a renowned New York City-based bakery known for its decadent, oversized cookies that have gained a cult following among locals and tourists alike. Founded in 1995 by Pam Weekes and Connie McDonald, Levain Bakery has expanded to multiple locations across the city, offering a variety of flavors including chocolate chip walnut, dark chocolate chocolate chip, oatmeal raisin, and more.
Underoutfit
Underoutfit specializes in producing the most comfortable and supportive bras, tops, and underwear in the world.
These highlight D2C brands from our database all currently leverageÂ
Friendbuy
 in their tech stack:
Oliver Cabell
Apparel
Oliver Cabell designs stylish, luxury shoes for men using old-school, Italian shoemaking methods. Their shoes are handcrafted and all made in Italy.
HealthyBaby
Kids
HealthBaby's mission is to protect and enrich the full potential of every child and support parents along the way. They do this by offering the safest baby essentials and provide science-backed, age-based content around brain and body development.
Candid
Personal Care
Candid transforms and straightens your teeth with clear, customized aligners made with dentist directed care!
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