Sol De Janeiro products are inspired the beaches of Rio and loved around the world especially its award-winning Brazilian Bum Bum Cream body lotion.
ANSWR is a modern beauty brand offering salon-quality hair smoothing treatments and tools for at-home use. Their bestselling keratin kit delivers frizz-free, glossy hair without harsh chemicals or expensive appointments. ANSWR empowers effortless hair care with clean, effective solutions.
Clean haircare products scientifically formulated for textured hair sienna naturals formulas are designed to soften, moisturize and define curly hair while undoing the stress of styling and soothing your scalp.
Jack Henry offers a range of male skin and hair care products, but their hero product is a clay pomade which provides an all-day effortless hold and adds thickness, texture and volume to your hair.
Gussi’s an innovative at home keratin-based smoothing treatment that leaves hair smoother, shinier and healthier than before. And, unlike many in-salon treatments, Gussi ditches the formaldehyde—a carcinogen that, if you can believe it, is found in most popular straighteners.
Prose sells custom haircare products. Prose believes everyone deserves extraordinary care and that making things custom is the only way to give everyone their best individual results.
Direct-to-consumer (D2C/DTC) hair care brands are innovative companies that sell hair care products directly to customers through online platforms, bypassing traditional retail intermediaries. This model enables brands to offer personalized experiences, detailed product information, and tailored recommendations. D2C hair care companies often focus on unique selling propositions like natural ingredients, custom formulations, and eco-friendly packaging.
They leverage social media, influencer partnerships, and digital marketing to engage with their audience, providing a more intimate and interactive shopping experience. Brands like Function of Beauty, Prose, and Ouai have become leaders in this space, celebrated for their commitment to customization, quality, and customer satisfaction.
Among the standout D2C hair care brands, Function of Beauty, Prose, and Ouai distinguish themselves through their innovative approaches and high customer satisfaction. Function of Beauty offers fully customizable shampoo and conditioner sets based on an individual's hair type, goals, and preferences, making each product as unique as the customer themselves. Prose takes customization a step further by incorporating lifestyle and environmental factors into its bespoke formulations.
Ouai, founded by celebrity hairstylist Jen Atkin, marries luxurious, efficacious products with a chic, minimalist aesthetic, appealing to those looking for both performance and style. These brands excel by not only meeting the diverse needs of their customers but also by fostering a sense of community and belonging through their products.
The D2C hair care category is currently experiencing several dynamic trends. Personalization continues to be a significant driver, with brands offering increasingly sophisticated customization options to cater to individual hair care needs and preferences.
Sustainability is another key trend, as consumers demand eco-friendly packaging, natural ingredients, and cruelty-free practices. Additionally, the integration of technology for enhanced customer experiences, such as virtual consultations and hair analysis tools, is on the rise. These trends reflect a growing consumer desire for products that are not only effective and tailored to their specific needs but also align with their values and lifestyle choices.
Everything you need to build a better D2C brand, business and tech stack.
.png)
