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Direct-to-consumer (D2C) personal care brands have transformed the beauty and self-care industry by offering consumers high-quality products tailored to their specific needs and preferences. These brands prioritize customization, quality, and sustainability - top brands in the personal care category include Native, Prose, Function of Beauty, Curie and more. Additionally, some D2C companies emphasize eco-friendly practices, using sustainable packaging and ethically sourced ingredients in their products, appealing to environmentally-conscious consumers.
D2C personal care brands are important because they eliminate the traditional retail markup, offering premium, often personalized products directly to consumers. They prioritize product quality, customization, and sustainability, aligning with the values and evolving preferences of today's self-care enthusiasts. With their unique approach and user-centric experiences, D2C brands are reshaping the personal care landscape, making it more accessible and tailored to individuals seeking effective and eco-conscious solutions for their beauty and grooming routines.
Traditional toothpastes & toothbrushes often end up in landfills. Our mission is to transform oral care from plastic rubbish to planet-friendly solutions. Our plastic-free oral care, powered by exclusively natural ingredients, respects both the planet and your mouth.
Always Be Royal is a minority-owned sexual wellness brand committed to empowering individuals with healthier, high-quality, and inclusive products. Offering a range of vegan, non-toxic essentials—from tailored-fit condoms to organic lubricants and intimate care items—Royal prioritizes transparency and inclusivity in every product. Founded by public health advocate Neil, the brand aims to break taboos and foster open conversations around intimacy and self-care.
Routinely takes a tech-forward approach with skincare. Routinely makes 13 highly-targeted serums and created an advanced smartphone app to help consumers determine which serum is the best for them. Its smartphone app finds the right combination of active ingredients to suit your skin's needs and generates a bespoke skincare routine with step-by-step instructions on when and how to apply your daily skincare routine, how to adapt it based on weather changes, air quality and personal health indicators, such as diet and sleep.
Groomie Club offers high-performance grooming tools designed specifically for head shaving and smooth, effortless results. Its signature device, The Groomie, features SkinSafe technology and ergonomic design for a close, comfortable shave. Built for confidence and convenience, Groomie helps you own your look every day.