D2C athleisure brands blend performance and style, catering to the active lifestyle needs of modern consumers. Brands like Lululemon and Outdoor Voices lead the market with high-quality, fashionable athletic wear. Lululemon focuses on technical fabrics and versatile designs, while Outdoor Voices promotes the “Doing Things” mantra, encouraging a balanced, active lifestyle. These brands use social media and community-building strategies to engage customers, making athleisure not just about clothing but a lifestyle choice.
Sporty & Rich is a premium athleisure-lifestyle brand that blends vintage sportswear vibes with preppy, retro and wellness-inspired design. They offer purposefully simple, high-quality apparel, accessories, and beauty & wellness products that emphasise longevity over fleeting trends. With bases in Los Angeles and Paris, the brand cultivates a visual identity steeped in nostalgia, relaxed elegance, and self-care.
TOOLS used
melin elevates the everyday hat into a symbol of performance, luxury, and style. Designed for those who live life outdoors and on the move, melin hats are engineered with premium materials—think water-resistant fabrics, moisture-wicking linings, and hidden pockets—for durability, comfort, and all-day wear. Whether you're hitting the golf course, the trails, or the city streets, melin delivers headwear that fuses innovation with laid-back California cool. It’s not just a hat—it’s gear for your lifestyle.
TOOLS used
Madhappy: An Optimistic Lifestyle Label. This clothing brand makes loungewear, activewear, & outdoor apparel and is committed to making the world a more optimistic place through its products.
TOOLS used
BibBoards are innovative, reusable fasteners that replace safety pins for securing race bibs, eliminating holes in athletic gear. Lightweight and easy to use, they snap on and off without damage or discomfort. Perfect for runners, triathletes, and cyclists, BibBoards add convenience and flair to every race day.
TOOLS used
Vuori makes premium performance apparel inspired by the active Coastal California lifestyle; an integration of fitness, surf, sport, and art.
TOOLS used
Premium men's shirts, polos, and hoodies designed in LA. A minimalist and premium design for the modern man. Their tees come in three cuts, designed to be worn for office, travel, and date night.
TOOLS used
Outdoor Voices is an activewear brand that is on a mission to get the world moving. By freeing fitness from performance and bringing play back into everyday life,
TOOLS used
Creating yoga garments that carry over to the street, into a life lived consciously, takes mindful movement one step further: a beautiful life celebrated with forward design.
TOOLS used
Everlane wanted the right choice to be as easy as putting on a great T-shirt. That’s why they partner with the best, ethical factories around the world and source only the finest materials.
TOOLS used
Honeylove believes women deserve garments that are just as comfortable as they are effective — without ever sacrificing style. Their goal is to embolden women of all shapes and sizes through high quality clothing and shapewear that can be worn with pride.
TOOLS used
Figs is transforming the healthcare experience by creating innovative, comfortable and supremely functional medical apparel for modern medical professionals.
TOOLS used
You would never guess that Public Rec is actually insanely comfortable athleisure. Its sophisticated designs incorporate leisurewear in waist and inseam sizes to guarantee better fit and maximum comfort.
TOOLS used
.png)
