Jude is the bladder care company that is smashing taboos and making products like pads, liners, and supplements made with pumpkin seed extract and soygerm extract to help strengthen the bladder.
Supply reimagined the vintage safety razor and rebuilt it from the ground up. The result is a razor that's intuitive, easy to use, and built to last.
OneBlade makes sophisticated and refined razors and shaving products engineered from the ground up to give you the cleanest shave.
Anese is the expert at products made for your booty. Their booty essentials are made to make that booty glow, shine and shimmer.
Frank Body is a natural Australian skincare brand made from coffee that fights breakouts & fades marksYour bathroom will never be the same again.
Corpus is a deodorant that goes above and beyond what you may have come to expect from natural. Their long lasting formula contains natural derived enzimes and plant extracts.
Salt & Stone is a unisex skin and body care brand from Los Angeles, California. We focus on natural, organic, cruelty-free ingredients and research the quality of each ingredient extensively, taking no shortcuts.
Sustainable, clean personal care products. Nécessaire believes personal care is self-care—and that self-care is a necessity.
Musee specializes in crafting handmade bath products, including bath balms, soaps, and candles, with a focus on natural ingredients and skin-safe formulations. Their products, often themed and designed for relaxation and care, support various causes, including partnerships with organizations like St. Jude Children's Research Hospital to contribute to meaningful causes.
Direct-to-consumer (D2C or DTC) bath and body brands are redefining personal care by offering high-quality, ethically produced, and uniquely formulated products directly to consumers, bypassing traditional retail channels. This business model allows for a more intimate and transparent relationship between the brand and its customers, facilitating a deeper understanding of consumer needs and preferences.
Brands like Lush and Bathing Culture have risen to prominence within this space, championing the use of natural ingredients, eco-friendly packaging, and cruelty-free practices. These companies leverage online platforms to educate consumers on the benefits of their products, the importance of sustainability, and the impact of their purchasing choices, creating a loyal community of informed and conscientious shoppers.
Among the best direct-to-consumer bath and body brands, Lush stands out for its commitment to freshness, ethical sourcing, and fighting animal testing, offering a wide range of handmade products that cater to various skin and hair types. Bathing Culture is renowned for its biodegradable formulas and refillable packaging, embodying a deep respect for the environment and promoting a more sustainable lifestyle. These brands excel by not only providing products that care for the body but also by advocating for practices that care for the planet.
Their success is built on a foundation of transparency, quality, and a genuine commitment to making a positive impact, resonating with consumers who prioritize both personal and environmental well-being.
The direct-to-consumer bath and body category is witnessing a surge in trends that reflect a growing consumer desire for wellness, sustainability, and personalized care. There is an increasing demand for products formulated with natural, organic, and ethically sourced ingredients, as consumers become more conscious of the environmental and health impacts of their choices. Personalization is also gaining traction, with brands offering bespoke skincare routines and products tailored to individual skin types and concerns.
Furthermore, sustainability practices are becoming a significant differentiator, with companies investing in eco-friendly packaging, zero-waste products, and circular economy models to minimize their environmental footprint. These trends highlight a shift towards more mindful consumption, where the values of wellness, sustainability, and personalized care converge to shape the future of the bath and body industry.
Everything you need to build a better D2C brand, business and tech stack.
