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Best Bedding & Bath Brands

Such a good eCommerce category to be in. Noone likes buying bed sheets in store. It’s stressful, the information is limited and the range of options isn’t there. That’s why we’ve compiled a list of top bedding eCommerce brands for you. Check out Parachute, Brooklinen and Moon Pod for a bit of inspiration.
Weezie

Weezie sells high quality towels and robes that will jump start your day or help you wind down with ease. Their towels include a discreet hook for faster drying, and rounded corners and piped edges for a more sophisticated look.

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Bearaby

Bearaby believe that self-care should be joyful, good design should be functional, and deep revitalizing rest should be natural and drug-free.

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Ettitude

Luxurious bed and bath products made from organic bamboo. Fabric that shares the feel of silk without being as shiny or slick, and gets softer with every wash.

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Sonno

Operating out of South East Asia, Sonno is the perfect mattress for everyone's sleeping needs without the added cost of middle men commissions or retail store mark ups.

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Looma

Reshaping the luxury textiles industry with ultra-soft & sustainably sourced organic products that make your home a better place at a great price.

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Riley Home

RiLEY delivers the absolute highest quality in bedding and bath at attainable prices directly to you.

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Comma

Home goods that make you feel "in for staying in." Their hero products are weighted blankets that come in a lovely range of colors.

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Coop

Coop designs products to encourage functional, comfortable sleep so that every person can wake up and put their best foot forward every day. Their adjustable pillows are loved by almost all who try it.

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Parachute

Parachute believes that when we take care of our home, it takes care of us. That’s why Parachute makes premium quality sheets, towels, robes, rugs and all things soft and wonderful.

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Baloo

A luxurious weighted blanket which molds to your body like a gentle hug.

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Leesa

Leesa mattresses are designed with impeccable detail to give you the comfort and support that you need for a good night's sleep.

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Bonsoir

Incredibly comfortable bedsheets, for the right price. Available in France.

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Table of contents

What Are Direct-To-Consumer (D2C/DTC) Bedding Brands?

Direct-to-consumer (D2C or DTC) bedding brands are companies that design, manufacture, and sell bedding products directly to consumers through online platforms, bypassing traditional retail outlets. This innovative business model allows for closer customer relationships, enabling these brands to offer high-quality, luxurious bedding at more affordable prices.

Brands like Brooklinen and Parachute have led the way, focusing on premium materials, ethical manufacturing practices, and exceptional customer service. By selling directly online, these brands can quickly adapt to market trends and customer feedback, continuously improving their products. The D2C approach not only simplifies the buying process but also provides consumers with a transparent view of the product's journey from conception to delivery, enhancing trust and loyalty.

What Are The Best Direct-To-Consumer Bedding Brands?

Among the leading direct-to-consumer bedding brands, Brooklinen and Parachute are celebrated for their commitment to quality, comfort, and customer satisfaction. Brooklinen offers a wide range of bedding products, from luxuriously soft sheets made from long-staple cotton to lightweight comforters, all designed with modern aesthetics in mind.

Parachute excels with its focus on natural materials and minimalist designs, offering everything from organic cotton sheets to eco-friendly mattresses. Both brands have garnered a loyal following by ensuring their products meet rigorous quality standards while maintaining ethical production practices. Their success is a testament to the power of direct engagement with customers, high-quality products, and a strong commitment to sustainability and ethical manufacturing.

What Are Current Trends In The Direct-To-Consumer Bedding Category?

The direct-to-consumer bedding category is currently experiencing several key trends. Sustainability is at the forefront, with an increasing number of brands focusing on eco-friendly materials and practices, from organic cotton and linen to responsible sourcing and manufacturing processes.

Personalization is another significant trend, with companies offering customizable bedding options that cater to individual preferences for materials, textures, and colors. Additionally, there's a growing emphasis on wellness and sleep health, leading to the development of products designed to enhance sleep quality, such as temperature-regulating fabrics and ergonomic pillows. These trends reflect a broader shift towards more conscious consumption, where customers seek products that not only offer comfort and style but also align with their values and contribute to their overall well-being.

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