Best Bedding & bath Brands

Such a good eCommerce category to be in. Noone likes buying bed sheets in store. It’s stressful, the information is limited and the range of options isn’t there. That’s why we’ve compiled a list of top bedding eCommerce brands for you. Check out Parachute, Brooklinen and Moon Pod for a bit of inspiration.
Miracle Made®
Miracle Made®

Miracle Made® makes sheets & towels infused with silver to prevent up to 99.7% of bacteria growth and reduce odors, so you need to do up to 3x less laundry.

Blissy
Blissy

Blissy is a brand that specializes in the production of silk pillowcases and other silk bedding products. Silk pillowcases are known for their luxurious feel and several potential benefits for skin and hair.

Ettitude
Ettitude

Luxurious bed and bath products made from organic bamboo. Fabric that shares the feel of silk without being as shiny or slick, and gets softer with every wash.

Eight Sleep
Eight Sleep

Eight is obsessed with helping people get sleep fit. High quality sleep enables peak health and wellness, giving you energy and confidence to take on the day. Shop mattresses, covers and stay connected via the app.

Pillow Cube
Pillow Cube

The Pillow Cube is the most comfortable and obvious pillow for side sleepers on the market. Yeah, it’s obvious, your head and shoulder make a square, so the ideal pillow for sleeping on your side should be a cube.

Moon Pod
Moon Pod

The zero-gravity beanbag that makes you feel like you're floating

Cozy Earth
Cozy Earth

Cozy Earth specializes in creating luxury bedding and loungewear made from premium, sustainably sourced viscose from bamboo. Their products, designed to offer unparalleled comfort and breathability, come with a 10-year quality guarantee, emphasizing their commitment to exceptional quality and ethical production practices.

Helix
Helix

Helix offers outrageous comfort designed for your body. Their mattresses have been independently reviewed against hundreds of competitors. Time and time again they come out on top. Personalized sleep truly is better sleep.

TOOLS used
Aspire
Aspire
RockerBox
RockerBox
Hotjar
Hotjar
Heap
Heap
Shogun
Shogun
USES
25
TOOLS
Hush Blankets
Hush Blankets

Hush Blankets is a company that specializes in creating weighted blankets designed to provide a calming and comforting sensation to users. Weighted blankets are designed to distribute weight evenly across the body, which can have a soothing and relaxing effect. Hush Blankets, like many other weighted blanket manufacturers, offers products that are typically filled with materials like glass beads or plastic pellets to provide the desired weight.

Boll and Branch
Boll and Branch

Boll and Branch are deeply committed to using sustainable raw materials to make their luxury bedding.

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Buffy
Buffy is on a mission to help you live comfortably—without making the planet uncomfortable. That’s why they use earth-friendly fabrics and manufacturing methods to create more sustainable products such as comforters, from first sketch to last stitch and beyond.
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What Are Direct-To-Consumer (D2C/DTC) Bedding Brands?

Direct-to-consumer (D2C or DTC) bedding brands are companies that design, manufacture, and sell bedding products directly to consumers through online platforms, bypassing traditional retail outlets. This innovative business model allows for closer customer relationships, enabling these brands to offer high-quality, luxurious bedding at more affordable prices.

Brands like Brooklinen and Parachute have led the way, focusing on premium materials, ethical manufacturing practices, and exceptional customer service. By selling directly online, these brands can quickly adapt to market trends and customer feedback, continuously improving their products. The D2C approach not only simplifies the buying process but also provides consumers with a transparent view of the product's journey from conception to delivery, enhancing trust and loyalty.

What Are The Best Direct-To-Consumer Bedding Brands?

Among the leading direct-to-consumer bedding brands, Brooklinen and Parachute are celebrated for their commitment to quality, comfort, and customer satisfaction. Brooklinen offers a wide range of bedding products, from luxuriously soft sheets made from long-staple cotton to lightweight comforters, all designed with modern aesthetics in mind.

Parachute excels with its focus on natural materials and minimalist designs, offering everything from organic cotton sheets to eco-friendly mattresses. Both brands have garnered a loyal following by ensuring their products meet rigorous quality standards while maintaining ethical production practices. Their success is a testament to the power of direct engagement with customers, high-quality products, and a strong commitment to sustainability and ethical manufacturing.

What Are Current Trends In The Direct-To-Consumer Bedding Category?

The direct-to-consumer bedding category is currently experiencing several key trends. Sustainability is at the forefront, with an increasing number of brands focusing on eco-friendly materials and practices, from organic cotton and linen to responsible sourcing and manufacturing processes.

Personalization is another significant trend, with companies offering customizable bedding options that cater to individual preferences for materials, textures, and colors. Additionally, there's a growing emphasis on wellness and sleep health, leading to the development of products designed to enhance sleep quality, such as temperature-regulating fabrics and ergonomic pillows. These trends reflect a broader shift towards more conscious consumption, where customers seek products that not only offer comfort and style but also align with their values and contribute to their overall well-being.