Best Bra Brands

D2C bra brands are addressing common issues in the lingerie market by offering better-fitting, comfortable, and stylish options directly to consumers. Brands like ThirdLove and Lively use data-driven approaches to create bras that fit a diverse range of body types. ThirdLove, for example, offers half-cup sizes and a detailed fit quiz to ensure a perfect fit. Lively combines comfort with modern designs, emphasizing inclusivity and body positivity. By focusing on direct sales, these brands can offer high-quality products at competitive prices while fostering a more personal connection with their customers.

Lulalu

Apparel

Perfect fitting bras designed exclusively for small boobs. No more awkward gaps or slipping straps. All of our bras are made to fit small chested women in all the right ways.

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Lemonade Dolls

Lemonade Dolls is all about female empowerment making bras and underwear for every person,shape, size and story.

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CDLP

CDLP is a Swedish design company with an expanding line of luxury men’s essentials, hand-crafted in Europe from sustainable, future-oriented fabrics.

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Thirdlove

ThirdLove empowers women to feel comfortable and confident in their everyday lives by making bras that fit perfectly, feel incredible, and look stellar.

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Harper Wilde

Harper Wilde takes the B.S out bra shopping with a collection of fairly priced, high quality basics.

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Skims

SKIMS is the culmination of Kim’s personal experience with shapewear. Whether the desire is to enhance, smooth, lift or sculpt, SKIMS provides superior options for all shapes and tones.

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Knix

Simple undergarments designed to make you feel more comfortable in your own skin. From the most comfortable wireless bras to super absorbent underwear - Knix exists to make you feel unapologetically free.

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Parade

Seamless, smooth, and comfortable underwear. In colors for every day of the week. All for $9 a pair.

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Pepper

Pepper is here to celebrate small-chested bodies because they deserve love too. Pepper bras fit exceptionally well and are designed specifically for AA, A nad B cups.

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Outdoor Voices

Outdoor Voices is an activewear brand that is on a mission to get the world moving. By freeing fitness from performance and bringing play back into everyday life,

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Cuup

Bras that look and feel great in every size. Made from breathable fabrics that support without losing comfort or looks - because your boobs deserve better.

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Bandier

Bandier sells high-end women's activewear. Visit Bandier to shop performance bras and leggings for every workout, exclusive designer styles and collaboration.

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