At Wellfit, we offer compact and stable treadmills at affordable prices. Our mission is to promote healthier lifestyles, improve women's health and help those with limited time stay active at home. Our treadmills have been successful on Amazon and are especially popular with women between the ages of 25 and 55. We recently launched our official website and are excited to promote it - plus we were featured in Times Square!
ClassPass Corporate Wellness gives your team access to the world's largest collection of top-rated gyms, fitness studios and wellness businesses with the ClassPass Corporate Wellness Program.
Nine Glow is a skincare brand designed for active individuals, offering science-backed formulas that protect and restore skin before and after workouts
BionicGym is a wearable fitness device that uses advanced electrical stimulation to activate muscles and boost calorie burn—anytime, anywhere. Designed for all fitness levels, it simulates the effects of cardio without traditional movement. BionicGym brings high-intensity training into the comfort of your own home.
Famous Nutrition is an Australian-owned brand offering a wide range of clean, high-performance supplements designed to support energy, muscle recovery, hydration, and weight management. With products like protein powders, creatine blends, electrolyte formulas, and nutrition bars, Famous Nutrition caters to everyday athletes seeking quality ingredients without unnecessary fillers. Their commitment to transparency and effectiveness helps you power your everyday performance.
Plus Fitness is an Australian 24/7 gym franchise offering convenient, affordable access to modern equipment and group training. With no lock-in contracts and over 200 locations, it’s built for flexibility and results at every fitness level. Plus Fitness helps members stay motivated, fit, and in control of their health.
Prime Sports Nutrition is a U.S.-based supplement retailer offering a curated selection of high-quality products to support athletic performance, recovery, and overall wellness. Known for its competitive pricing, same-day shipping, and personalized customer service, Prime Sports Nutrition caters to fitness enthusiasts seeking trusted brands and expert guidance.
TRX is a fitness brand renowned for its suspension training system that leverages bodyweight to build strength, balance, and mobility. Used by athletes, military personnel, and everyday exercisers, TRX offers portable, scalable workouts for all fitness levels. It’s functional training designed to move with you—anytime, anywhere.
AIRWAAV is revolutionizing athletic performance with cutting-edge mouthpiece technology designed to enhance endurance, strength, and recovery. Developed through years of research and backed by science, AIRWAAV optimizes breathing efficiency by improving airway opening and reducing respiratory fatigue. Whether you're an elite competitor or a dedicated fitness enthusiast, this innovative mouthpiece helps you train harder, recover faster, and push your limits. Trusted by athletes across disciplines, AIRWAAV is more than just a performance tool—it’s a game-changer for those serious about unlocking their full potential.
Club Lime is a leading Australian fitness chain offering 24/7 gym access, group classes, and state-of-the-art equipment in a welcoming, community-focused environment. With flexible memberships and locations nationwide, it caters to all fitness levels and lifestyles. Club Lime makes achieving your health goals accessible, affordable, and fun.
deWiz Golf is a cutting-edge training device that uses real-time biofeedback to help golfers improve their swing mechanics. Worn on the wrist, it provides instant feedback on tempo, length, and transition to accelerate learning. Trusted by pros and coaches, deWiz makes smarter practice simple.
PaddleSmash is an outdoor game best played 2 vs 2 where you are working with a teammate to bump, set and smash the ball back into the court. It's like pickleball, but different.
Direct-to-consumer (D2C or DTC) fitness brands are companies that sell workout gear, apparel, equipment, and wellness products directly to consumers, primarily through online platforms. This model allows these brands to offer innovative, high-quality products at competitive prices by cutting out the middleman.
Brands like Peloton and Gymshark have disrupted the traditional fitness industry by creating strong online communities and leveraging social media to engage directly with their customers. These brands emphasize not just the quality and functionality of their products but also the lifestyle and community aspect of fitness, encouraging a holistic approach to health and well-being. The D2C model fosters a closer relationship between the brand and its consumers, enabling direct feedback and rapid adaptation to fitness trends and consumer needs.
Among the best direct-to-consumer fitness brands, Peloton stands out for its innovative approach to home exercise, offering high-end exercise equipment integrated with live and on-demand workout classes. Gymshark has made a name for itself with stylish, performance-oriented workout apparel that has garnered a massive following among young fitness enthusiasts.
These brands excel not only through their product offerings but also by creating an engaging community experience, providing motivation, and fostering a sense of belonging among their users. They have effectively utilized digital marketing and social media to build brand loyalty and encourage a continuous dialogue with their customer base. Their success illustrates the power of combining quality fitness products with a strong community focus, setting a new standard in the fitness industry.
The direct-to-consumer fitness category is witnessing several prominent trends, reflecting changes in consumer behavior and technological advancements. There's a growing emphasis on holistic health, with brands offering products and services that address physical, mental, and emotional well-being. The integration of technology, especially through fitness apps and smart equipment, is another significant trend, providing users with personalized workout experiences, tracking, and interactive classes. Additionally, sustainability is becoming increasingly important, with consumers favoring brands that use eco-friendly materials and practices. These trends highlight a shift towards more personalized, tech-integrated, and environmentally conscious fitness solutions, demonstrating the D2C fitness industry's adaptability and commitment to meeting the evolving needs of today's health-conscious consumers.
Everything you need to build a better D2C brand, business and tech stack.
