KonMari offers a suite of products, services and content designed to help organize your home and bring joy to your life.
Relax The Back is a wellness retailer that combines expert-backed education with a curated selection of products designed to relieve and prevent back pain. Founded in 1984, the company offers ergonomic chairs, massage recliners, floor-support tools, and sleep accessories to help customers live healthier, more comfortable lives. Many medical professionals trust Relax The Back as a resource for spinal health and ergonomic solutions
Pit Command is a modern outdoor gear brand that elevates fire‑pit experiences with durable, precision-crafted stainless-steel tools like the three-in-one “Commander” and extended “Talons,” each built for control and clarity in fire management. Designed in Northwestern Pennsylvania and founded in 2022, their tools combine rugged functionality with sleek aesthetics to enhance both form and flame.
Dropps harnesses the power of nature to make cleaning products that are convenient, and that really work. By using Dropps, you are helping turn the tide against toxic pollution, plastic waste, and animal cruelty. Oh, and the dirt in your home.
Birthdate combined astrology, numerology, and tarot to create 365 beautiful candles — one for every birthdate. Your Birthdate Candle will unlock the secrets of your personality, and has a fragrance carefully designed to enliven your spirit.
The Outlines makes home essentials, and it's starting with the shower. Its shower lining system consists of four main components -The Keep, The Replen, The Anchors and The Curl Hooks. This simple-to-use system makes hanging and replacing your shower curtain a breeze, and its non-toxic and anti-microbial design go the extra mile to keep your home healthy and clean. Never shower next to mold and grime again.
Haws Gardening is a beautiful traditional accessories brand for the home and garden. Their beautifully balanced watering cans look splendid and are easy to carry and tip.
Clare Paint have reimagined a whole new paint shopping experience with designer-curated colors, mess-free paint swatches, and the highest-quality paint and supplies, delivered.
Direct-to-consumer (D2C/DTC) home improvement brands are companies that offer home renovation and improvement products directly to consumers through online platforms, cutting out the need for traditional retail intermediaries. These brands provide a wide range of products including tools, fixtures, furniture, and decor items, catering to homeowners and DIY enthusiasts looking to enhance their living spaces. By selling directly to consumers, D2C home improvement brands can offer competitive pricing, high-quality products, and personalized customer experiences, leveraging technology to streamline the purchasing process and provide valuable resources for home improvement projects.
The best direct-to-consumer home improvement brands prioritize innovation, quality, and customer satisfaction. These brands offer a diverse selection of products designed to meet the diverse needs and preferences of homeowners, ranging from eco-friendly materials to smart home solutions.
They differentiate themselves through exceptional product performance, durability, and value, backed by transparent pricing, hassle-free returns, and responsive customer support. Some of the top D2C home improvement brands include Burrow, known for its modular furniture and space-saving designs, Article, celebrated for its modern furniture collections and sustainable manufacturing practices, and Wyze, recognized for its affordable smart home devices and DIY-friendly installation.
Current trends in the direct-to-consumer home improvement category reflect a growing emphasis on sustainability, convenience, and smart technology integration. Consumers are increasingly seeking eco-friendly alternatives, driving D2C brands to prioritize sustainable sourcing, recyclable materials, and energy-efficient products. Moreover, there is a rising demand for convenient shopping experiences, with brands offering virtual consultations, augmented reality tools, and online tutorials to assist customers in planning and executing their home improvement projects.
Additionally, smart home technology continues to gain traction, with D2C brands introducing innovative solutions such as smart lighting, thermostats, and security systems that enhance comfort, convenience, and energy efficiency in modern homes. As the direct-to-consumer home improvement market evolves, brands are expected to focus on sustainability, innovation, and digitalization to meet the evolving needs and expectations of homeowners.
Everything you need to build a better D2C brand, business and tech stack.
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