Pit Command is a modern outdoor gear brand that elevates fire‑pit experiences with durable, precision-crafted stainless-steel tools like the three-in-one “Commander” and extended “Talons,” each built for control and clarity in fire management. Designed in Northwestern Pennsylvania and founded in 2022, their tools combine rugged functionality with sleek aesthetics to enhance both form and flame.
Relax The Back is a wellness retailer that combines expert-backed education with a curated selection of products designed to relieve and prevent back pain. Founded in 1984, the company offers ergonomic chairs, massage recliners, floor-support tools, and sleep accessories to help customers live healthier, more comfortable lives. Many medical professionals trust Relax The Back as a resource for spinal health and ergonomic solutions
Acupanel designs and manufactures acoustic paneling solutions that enhance sound quality and aesthetics in any space. Their eco-friendly panels are perfect for both residential and commercial settings, providing effective noise control and stylish finishes.
Dropps harnesses the power of nature to make cleaning products that are convenient, and that really work. By using Dropps, you are helping turn the tide against toxic pollution, plastic waste, and animal cruelty. Oh, and the dirt in your home.
Birthdate combined astrology, numerology, and tarot to create 365 beautiful candles — one for every birthdate. Your Birthdate Candle will unlock the secrets of your personality, and has a fragrance carefully designed to enliven your spirit.
Hodson Motors consists of a Las Vegas-based father-son duo who create custom-restored classic trucks and host live-entry giveaways funded through sales of branded apparel, auto parts, tools, snacks, and accessories. Their engaging online community and regular giveaways—broadcast via social media—are fueled by merchandise purchases that double as contest entries. With a motto of “smiles per gallon,” Hodson Motors blends automotive craftsmanship, entertainment, and e-commerce into a unique fan-driven brand experience.
Tru Earth offers eco-friendly laundry detergent strips that provide a zero-waste alternative to traditional liquid and powder detergents. Their ultra-concentrated, biodegradable strips are easy to use and effective, making sustainable living simple and accessible.
Flooret is a flooring brand focused on delivering premium, durable, and stylish flooring options at accessible prices. They specialize in high-quality luxury vinyl planks (LVP) and engineered hardwood that balance design and durability. Flooret offers a wide range of styles, including the popular Modin LVP collection, known for its long-lasting wear and waterproof features, making it ideal for modern homes.
Clare Paint have reimagined a whole new paint shopping experience with designer-curated colors, mess-free paint swatches, and the highest-quality paint and supplies, delivered.
Azuna is a natural air care brand that uses plant-based ingredients to eliminate odors and refresh indoor spaces. Powered by tea tree oil, Azuna’s products fight mold, mildew, and bacteria while leaving a clean, subtle scent. It’s a safer, chemical-free way to breathe easier at home or on the go.
Coley Home offers handcrafted, made-to-order furniture from its North Carolina factory, blending luxury craftsmanship with fast turnaround times. The brand specializes in custom beds, chairs, sofas, and upholstered pieces, using responsibly sourced materials and designer fabrics. Coley Home's direct-to-consumer model delivers high-quality furniture at accessible prices.
Direct-to-consumer (D2C/DTC) home improvement brands are companies that offer home renovation and improvement products directly to consumers through online platforms, cutting out the need for traditional retail intermediaries. These brands provide a wide range of products including tools, fixtures, furniture, and decor items, catering to homeowners and DIY enthusiasts looking to enhance their living spaces. By selling directly to consumers, D2C home improvement brands can offer competitive pricing, high-quality products, and personalized customer experiences, leveraging technology to streamline the purchasing process and provide valuable resources for home improvement projects.
The best direct-to-consumer home improvement brands prioritize innovation, quality, and customer satisfaction. These brands offer a diverse selection of products designed to meet the diverse needs and preferences of homeowners, ranging from eco-friendly materials to smart home solutions.
They differentiate themselves through exceptional product performance, durability, and value, backed by transparent pricing, hassle-free returns, and responsive customer support. Some of the top D2C home improvement brands include Burrow, known for its modular furniture and space-saving designs, Article, celebrated for its modern furniture collections and sustainable manufacturing practices, and Wyze, recognized for its affordable smart home devices and DIY-friendly installation.
Current trends in the direct-to-consumer home improvement category reflect a growing emphasis on sustainability, convenience, and smart technology integration. Consumers are increasingly seeking eco-friendly alternatives, driving D2C brands to prioritize sustainable sourcing, recyclable materials, and energy-efficient products. Moreover, there is a rising demand for convenient shopping experiences, with brands offering virtual consultations, augmented reality tools, and online tutorials to assist customers in planning and executing their home improvement projects.
Additionally, smart home technology continues to gain traction, with D2C brands introducing innovative solutions such as smart lighting, thermostats, and security systems that enhance comfort, convenience, and energy efficiency in modern homes. As the direct-to-consumer home improvement market evolves, brands are expected to focus on sustainability, innovation, and digitalization to meet the evolving needs and expectations of homeowners.
Everything you need to build a better D2C brand, business and tech stack.
