Sprezz is a New York-based tabletop brand dedicated to creating colorful, whimsical glassware and tableware that encourages joy and everyday elegance. Inspired by the Italian concept of "Sprezzatura," meaning effortless style, the brand offers artist-designed collections with intricate details meant to add beauty and personality to any table setting. Founded by Anam Sadarangani, Sprezz also commits to social impact, donating 2% of all purchases to support meal plans for first-generation women of color in college.
Graza is high quality olive oil that tastes as good as it looks and comes in an easy-to-use squeezable container. Graza has two types of oil: cooking oil and extra virgin.
Âme Atendre™ is a luxury tableware brand dedicated to fostering meaningful human connection through thoughtfully curated products. By emphasizing timeless design, quality craftsmanship, and intentional gatherings, Âme Atendre™ inspires conversation and connection across differences. Each piece is crafted to elevate everyday moments and bring people closer together.
Ooni is a global leader in portable pizza ovens, designed to cook authentic, restaurant-quality pizza in just 60 seconds. Founded by Kristian Tapaninaho and Darina Garland, Ooni revolutionized backyard cooking with versatile ovens powered by wood, gas, or electricity, reaching up to 950°F. With a commitment to innovation, community, and pizza perfection, Ooni offers an expansive range of ovens, accessories, and recipes to make high-heat cooking accessible for everyone.
Dalstrong is a premium kitchenware brand known for its high-performance knives that combine cutting-edge technology with bold design. Favored by professional chefs and home cooks alike, Dalstrong offers precision, durability, and style in every blade. It’s culinary craftsmanship made to inspire confidence in the kitchen.
Good looking, clean cooking. Caraway is on a mission to craft well-designed, non-toxic ceramic cookware that thoughtfully raises the standards of what you cook with.
1THRIVE offers stylish and functional wall organization systems that help you stay on top of your busy life. Their customizable planners and organizers combine chic design with practical features, making it easy to keep your home and schedule in order. Thrive in style with 1THRIVE’s organizational solutions.
Direct-to-consumer (D2C or DTC) kitchen brands are pioneering a new wave in the culinary world by selling high-quality kitchenware and appliances directly to food enthusiasts and home chefs, without the traditional retail markup.
This innovative approach allows for a deeper connection with customers, offering personalized experiences and insights into the design and functionality of products. Brands like Material Kitchen and Made In have disrupted the market with their focus on craftsmanship, sustainability, and performance, providing professional-grade tools at accessible prices. Through direct sales, these brands offer more than just utensils and appliances; they deliver stories of tradition, design excellence, and a passion for cooking, directly to the doorsteps of culinary aficionados.
The best direct-to-consumer kitchen brands are distinguished by their commitment to quality, innovation, and customer satisfaction. Material Kitchen stands out for its aesthetically pleasing and functional cookware, designed to inspire and facilitate the joy of cooking. Their products are celebrated for their durability, ergonomic design, and eco-friendly materials. Made In elevates the cooking experience with professional-grade cookware and knives that blend quality with aesthetic appeal, making gourmet cooking accessible to home chefs.
These brands have set the bar high with their transparent manufacturing processes, direct engagement with customers, and dedication to improving the culinary experience at home. By focusing on customer feedback and continuous product improvement, they have cultivated a loyal following and set themselves apart in a crowded marketplace.
The direct-to-consumer kitchen category is marked by several compelling trends, driven by a growing interest in home cooking and sustainability. One significant trend is the focus on eco-friendly and sustainable products. Consumers are increasingly seeking out kitchenware made from recycled materials, sustainable sourcing practices, and products that promise durability over disposability. Another trend is the rise of smart kitchen technology.
DTC brands are integrating cutting-edge technology into their products, offering smart appliances and tools that enhance cooking precision, efficiency, and convenience. Personalization is also key, with brands offering customizable products and curated cooking experiences tailored to individual preferences and dietary needs. These trends underscore a broader movement towards mindful consumption, technological innovation, and a desire for a more personalized, engaging cooking experience at home.
Everything you need to build a better D2C brand, business and tech stack.
