Best Pet supplements Brands

The pet supplements category has exploded in popularity in recent years, especially in eCommerce. The big players include Front of the pack & Good boy. Great businesses, especially if you can bake in subscription successfully.
Finn

Finn offers trusted nutrition for your trusty companion. Finn formulates premium pet supplements that combine trusted research and modern wellness, unlike outdated legacy companies or products that rely on over-hyped buzz.

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Maev

Maev make feeding your dog a raw food diet easy with perfectly portioned, beautifully designed pints that fit in urban freezers, and by filling in your dog’s nutrition gaps foundationally with food and supplementally with real-food vitamins.

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Native Pet

Targeted, functional nutrition & supplements that aims to improve your pet’s life for good.

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Wuffes

Wuffes is a pet supplement company that is on a mission to help you take better care of your dog. They offer joint supplements, probiotics, a multivitamin and even CBD.

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Front of the pack

Front of the Pack combined patented technology and clinically-proven ingredients to develop a first-of-its-kind pure powder dog supplement.

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Itch

From fleas, ticks and worms to calming, dental and joints - you can create the perfect programme of treatments to help your pet live a happy and healthy life.

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Everroot

EverRoot provides natural, plant-based supplements for dogs, designed to support their overall health and well-being. Their product line includes solutions for digestion, immunity, and anxiety, all crafted with high-quality, sustainably sourced ingredients.

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ProHemp

ProHemp is a brand that offers a CBD-infused pain relief product designed to provide deep and comforting alleviation for muscle and joint pain.

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Reggie

Reggie is the first vet-approved dog supplement built to form a lasting regimen for you and your dog. They believe in living holistically, from the regimens you create for yourself, to the regimens you create for your dog.

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Scooch

Vet-formulated supplements to support your dog's health where they need it most.

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Table of contents

What Are Direct-To-Consumer (D2C/DTC) Pet Supplement Brands?

Direct-to-consumer (D2C/DTC) pet supplement brands are innovative companies that market and sell nutritional supplements for pets directly to consumers, primarily through online platforms. This approach allows for a personalized shopping experience, where pet owners can find products specifically tailored to the health needs of their pets, including vitamins, probiotics, and specialized formulas for joint health, digestive wellness, and more. Bypassing traditional retail outlets, D2C pet supplement brands can offer detailed product information, customer reviews, and direct support to pet owners, ensuring they make informed decisions about their pets' nutritional needs.

What Are The Best Direct-To-Consumer Pet Supplement Brands?

Identifying the best D2C pet supplement brands involves looking at factors such as product quality, ingredient transparency, customer satisfaction, and innovation. Brands like PetHonesty, The Farmer's Dog, and Ollie are notable examples that have garnered positive feedback for their commitment to using high-quality, natural ingredients and for providing customized supplement solutions. PetHonesty is praised for its wide range of targeted supplements addressing everything from hip and joint health to allergy support.

The Farmer's Dog and Ollie, while best known for their fresh pet food subscriptions, also offer supplementary products designed to enhance overall pet wellness, emphasizing the importance of whole-food-based nutrition.

What Are Current Trends In The Direct-To-Consumer Pet Supplement Category?

The D2C pet supplement category is experiencing several significant trends, reflecting broader shifts towards health and wellness in pet care. Personalization is a major trend, with brands increasingly offering customized supplement plans based on a pet's specific needs, age, breed, and health conditions.

Sustainability and ethical sourcing are also becoming key considerations for consumers, driving brands to use eco-friendly packaging and responsibly sourced ingredients. Additionally, there's a growing interest in supplements that address mental health and behavioral issues in pets, such as anxiety and stress relief, acknowledging the importance of mental well-being alongside physical health. These trends highlight a move towards more conscientious, tailored, and holistic approaches to pet nutrition and wellness.