Sunday Riley Modern is a science-based skincare brand offering cruelty-free, botanically-infused treatments that deliver visible results. Known for cult-favorite products like Good Genes and C.E.O. Serum, the brand combines cutting-edge active ingredients with clean, sustainable practices. All formulas are developed in-house to maintain efficacy, innovation, and ethical standards.
Ranavat is a premium skincare brand inspired by Ayurvedic rituals and crafted with potent botanical ingredients traditionally reserved for royalty. Their collection includes serums, masks, and treatments that combine modern science with ancient Indian wisdom to rejuvenate and nourish the skin. With a commitment to clean formulations and sustainable sourcing, Ranavat delivers both indulgence and efficacy.
Sonya Dakar offers high-performance skincare solutions crafted with natural botanicals and cutting-edge science to target concerns like acne, aging, and sensitivity. Known for her signature facials and celebrity clientele, the brand delivers spa-grade treatments and at-home products focused on visible results and skin health. With decades of expertise, Sonya Dakar blends holistic wellness with transformative skincare.
Tracie Martyn is a premium skincare brand known for its clean, non-toxic formulations and holistic approach to beauty. Co-founded by celebrity facialist Tracie Martyn, the brand combines natural botanicals with cutting-edge technology to deliver visible results without harmful chemicals. Their product range includes anti-aging serums, cleansers, masks, and moisturizers loved by celebrities and skincare enthusiasts alike.
Le Prunier Plum Beauty Oil is a patent-pending blend of plum varietals from a 100-year-old California family farm and producer of organic plums. Their oil is naturally powerful - it's rich in essential fatty acids and phytochemicals, including polyphenols, that are powerful antioxidants and safe for all skin types. It's the perfect antioxidant booster and go-to product for glowing, healthy skin year-round.
Beauty made brilliant. Powered by both natural and advanced synthetic ingredients, Haleys picks the most skin-friendly, science-backed ingredients available to create the highest-performance products possible.
Natural, powerful skincare products and supplements for men of color to help you look, feel and perform your best.
Supergoop! is the only prestige skincare brand 100% dedicated to suncare, making it easy to incorporate UV protection into your daily routine.
Kosas develops clean, clinically effective makeup and skincare that deliver visible results while nourishing the skin. The brand’s product line includes tinted face oils, concealers, mascaras, and lipsticks, all formulated without toxic ingredients. With a focus on transparency, performance, and skin health, Kosas is redefining what clean beauty means.
The more you sweat, the harder it works. Type: A is a non-toxic, aluminum-free, sweat-activated, clothing friendly deodorant for long-lasting odor protection.
Bubble Skincare is a DTC skincare brand made for teens. Its products come in recyclable containers and the formulas are plant-based and contain no colors, fillers, fragrance, animal-derived ingredients, essential oils, parabens, formaldehyde releasers, or sulfates.
Direct-to-consumer skincare brands are the mavericks of the beauty industry, selling their products directly to customers without the intermediary of traditional retail stores. This business model not only cuts down on overhead costs but also allows these brands to foster a direct and personal connection with their customers. Offering a range of products from organic moisturizers to scientifically advanced anti-aging serums, D2C skincare brands have been at the forefront of innovation and personalization. They leverage social media and digital marketing to reach their audience, providing detailed product information, skincare advice, and customer reviews right at the shopper's fingertips.
In the bustling world of D2C skincare, brands like Glossier, The Ordinary, and Drunk Elephant stand out for their commitment to quality, transparency, and customer engagement. Glossier has been a game-changer with its minimalist approach, focusing on skincare essentials that champion natural beauty. The Ordinary has disrupted the market with its affordable, ingredient-focused range, demystifying skincare for the masses. Meanwhile, Drunk Elephant's dedication to clean, effective formulations has earned it a devoted following. These brands exemplify the best of D2C by offering exceptional products, transparent practices, and a deep understanding of their customer's needs and values.
The D2C skincare market is evolving rapidly, with trends such as clean beauty, personalization, and sustainability leading the charge. Clean beauty has become a non-negotiable for many consumers, driving brands to formulate products free from harmful chemicals and synthetics. Personalization is another major trend, with brands offering customized skincare routines based on individual skin types, concerns, and preferences. Moreover, sustainability has taken center stage, with an emphasis on eco-friendly packaging, ethical sourcing, and transparency. As technology advances, we're also seeing a rise in digital diagnostics tools and AI-driven recommendations, making personalized skincare more accessible and effective than ever before. These trends reflect a broader shift towards mindful consumption and a more personalized, sustainable approach to beauty.
Everything you need to build a better D2C brand, business and tech stack.
