Vitamins and supplements are easily one of the biggest categories in ecommerce. There is no question about that. There are thousands of vitamin brands and thousands of supplement brands; lots of players try to breakthrough in the space because it’s known to have a massive total addressable market and generally high customer lifetime value.
According to the CDC (Centers for Disease Control and Prevention), over 57% of all U.S. adults over 20 years old have used a dietary supplement in the last 30 days. That is huge. That is over 75,000,000 potential customers for these vitamin and supplement brands and a big reason why there is a rush to compete. This certainly doesn’t make it easy for the consumer, though. Which vitamin brand should you pick? Which supplements are legit? Which vitamin brands have the best ingredients and best third-party testing regiments?
There are a ton of questions and unfortunately, there are not many sources that give you the honest, objective answers. Every vitamin brand claims they’re the best and have the best manufacturing and production process. Same with every supplement brand.
In our objective, unbiased list below, you can check out some of the most popular vitamin and supplement brands on the market today.
Pzaz is a pocketable mist for instant positive energy. Designed to be more effective, efficient, safe, sharable, delicious, and environmentally friendly than any energy drink or shot.
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Betterbrand makes science-backed supplements to help you live a more fulfilled, empowered, and balanced life. Betterbrand has three products: BetterLungs (respiratory & immune health), BetterMorning (alcohol & recovery aid), and BetterFocus (energy & focus).
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Give your eyes a rest with MTHK, this multivitamin and eye spray was formulated by specialists at Moorfields Eye Hospital to rejuvenate and protect screen-tired eyes.
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Jude is the bladder care company that is smashing taboos and making products like pads, liners, and supplements made with pumpkin seed extract and soygerm extract to help strengthen the bladder.
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First Person's natural brain supplements are formulated with functional mushrooms and premium natural ingredients to enhance your mental state throughout the day, while supporting long-term brain health.
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ZBiotics® is an enhanced probiotic drink that breaks down an unwanted alcohol byproduct called acetaldehyde – the primary culprit behind rough mornings after drinking. Drink a ZBiotic just before going out or right before your first drink to enjoy the rest of your night and wake up feeling as good as new.
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TribeTokes is a leading D2C brand specializing in premium CBD and cannabis accessories. Founded in 2017, TribeTokes offers a range of high-quality products, including vape pens, cartridges, and skincare infused with CBD. Catering to the modern cannabis enthusiast, TribeTokes prioritizes quality, safety, and style, utilizing innovative technology and sustainable materials. With a focus on wellness and lifestyle, the brand aims to destigmatize and elevate the cannabis experience. Through its online platform and retail partnerships, TribeTokes provides customers with access to sophisticated, reliable products that enhance their journey towards holistic well-being.
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Rootless is the once-daily nutrition bite powered by seaweed’s astonishing health benefits that comes in three delightful flavors: Double Strawberry, Coconut Chai, or Orange Pistachio.
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NUFYX innovates in the nutrition space by offering plant-based protein powders made from organic American-grown peas. Their products, designed to support digestion, muscle growth, and weight management, are characterized by minimal, clean ingredients and the inclusion of Aminogen®, a digestive enzyme blend to enhance protein absorption and avoid bloating.
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Gem is a real food vitamin. It basically shrinks real food nutrients into tiny little cubes to support your daily nutritional needs with ingredients you understand.
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O POSITIV makes daily, dietary supplement gummy vitamins for different purposes like PMS, Digestion, and Immunity. O Positiv is on a mission to create healthy, better-for-you supplements in a category that has been historically overlooked.
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XWERKS is the maker of unique, science based nutrition products designed to optimize performance and health.
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