Vitamins and supplements are easily one of the biggest categories in ecommerce. There is no question about that. There are thousands of vitamin brands and thousands of supplement brands; lots of players try to breakthrough in the space because it’s known to have a massive total addressable market and generally high customer lifetime value.
According to the CDC (Centers for Disease Control and Prevention), over 57% of all U.S. adults over 20 years old have used a dietary supplement in the last 30 days. That is huge. That is over 75,000,000 potential customers for these vitamin and supplement brands and a big reason why there is a rush to compete. This certainly doesn’t make it easy for the consumer, though. Which vitamin brand should you pick? Which supplements are legit? Which vitamin brands have the best ingredients and best third-party testing regiments?
There are a ton of questions and unfortunately, there are not many sources that give you the honest, objective answers. Every vitamin brand claims they’re the best and have the best manufacturing and production process. Same with every supplement brand.
In our objective, unbiased list below, you can check out some of the most popular vitamin and supplement brands on the market today.
Nutri Rich is a vitamins company made for skeptics like you. They pride themselves on honest sourcing, third party testing and showing their work.
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Goli Gummy is an inventive, people-focused nutrition company who believe that happiness and wellness go hand in hand. It’s their goal to help you reach your nutrition goals while enjoying your daily supplements.
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Elevated, craveable botanical wellness essentials. Expertly crafted by nutritionists and chefs to help you feel, think and live your best.
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Thesis is a science-backed nootropics brand offering personalized supplement blends to enhance cognitive performance and mental clarity. Their formulations are crafted using clinically studied, vegan ingredients like Ashwagandha, Bacopa Monnieri, and Alpha GPC, tailored to support goals like focus, energy, creativity, and stress reduction. Thesis' products help their customers optimize brain health and focus throughout the day.
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Powered by nature and dosed by scientists, this first-of-its-kind multivitamin was designed to support (not overstimulate!) your immune system with a perfectly balanced bioactive blend of 9 mushrooms and 9 vitamins.
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Natural and effective remedies for immunity, joint support, gut health and many other benefits. Coming to you from France.
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Soylent is a complete meal that is enjoyable to eat and contains the vitamins and nutrients your body needs. We created Soylent to be healthy, easy and affordable.
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Recoop is on a mission to create a superior supplement experience that combines the best science & sourcing – while powering an all-natural approach to health & productivity.
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Take Care/Of your skin. Find the right vitamins, protein, and now collagen too, personalized just for you. Everyone has a different path to personal health, and Care/Of are here to help you find yours.
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INBLOOM is a holistic nutritional brand by Kate Hudson. Each formulas is a blend of whole-food and plant-based ingredients that can easily be shaken, whisked or blended with liquid or any of your favorite recipes.
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Ovaterra are supplements that support reproductive and sexual health for men and women.
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The PYM Mood Chewis made with adaptogens and amino acid compounds that are scientifically proven to manage stress and anxiety.
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