Vitamins and supplements are easily one of the biggest categories in ecommerce. There is no question about that. There are thousands of vitamin brands and thousands of supplement brands; lots of players try to breakthrough in the space because it’s known to have a massive total addressable market and generally high customer lifetime value.
According to the CDC (Centers for Disease Control and Prevention), over 57% of all U.S. adults over 20 years old have used a dietary supplement in the last 30 days. That is huge. That is over 75,000,000 potential customers for these vitamin and supplement brands and a big reason why there is a rush to compete. This certainly doesn’t make it easy for the consumer, though. Which vitamin brand should you pick? Which supplements are legit? Which vitamin brands have the best ingredients and best third-party testing regiments?
There are a ton of questions and unfortunately, there are not many sources that give you the honest, objective answers. Every vitamin brand claims they’re the best and have the best manufacturing and production process. Same with every supplement brand.
In our objective, unbiased list below, you can check out some of the most popular vitamin and supplement brands on the market today.
Heart & Soil produces nutrient-dense, grass-fed organ supplements to support optimal health. Sourced from regenerative farms, their products provide essential vitamins and minerals in their most bioavailable forms. Nourish your body with the purest organ supplements from Heart & Soil.
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The human body is our instrument that we play to achieve greatness, and optimizing it for peak performance requires the proper nutrition, fitness, and supplementation. Onnit provides these foundations to support your human journey.
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Tusol Wellness offers a range of high-quality, plant-based wellness products designed to support overall health and well-being. Their product line includes supplements, tinctures, and topicals formulated with carefully sourced, natural ingredients like CBD, adaptogens, and botanical extracts.
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Bace aims to close the care gap in cannabis, starting with Hemp - the non-intoxicating, legally cultivated form of cannabis, containing CBD and muchos other phytonutrients.
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Nature’s Pure Blend offers natural supplements designed to support overall health and well-being. Founded by someone who overcame health challenges such as anxiety and low energy, the brand focuses on providing clean, organic, and non-GMO products. Their offerings include supplements for heart health, gut health, and overall performance, all made with high-quality, vegan-friendly ingredients and no harmful preservatives.
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Feed offers snacks that are plant-based meal replacement on the go. Their meal-bars and meal-drinks are more than just a meal; they're a mindset. It’s all about getting the food you need. Just differently.
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Powered by fruits, plants, and the joy of creativity, Feel Goods delivers essential elements for a more grounded and uplifted state. Because when you feel good, you do good.
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Ka'Chava crafts your new daily super blend for heart, brain and skin health.
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BetterBrand offers science-backed supplements designed to support lung, liver, and gut health through natural ingredients. Their flagship product, BetterLungs®, helps improve respiratory and immune function, while other offerings like BetterMushrooms® boost energy, focus, and mood. Made in a GMP-certified facility and tested in third-party labs, BetterBrand’s products provide a clean, non-invasive solution for better living without harsh chemicals or medications.
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feelfrsh is a wellness brand offering science-backed supplements designed to support mental clarity, energy, and overall well-being. With clean, effective formulas and transparent ingredients, feelfrsh helps you feel your best—naturally and consistently.
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A holistic approach to sleep wellness. Proper combines supplements and 1:1 coaching to help you sleep better.
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Four Sigmatic makes crash-free coffee, almost-unbelievable plant protein, and other elevated essentials. Deliciously crafted to work wonders on your day.
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