Vitamins and supplements are easily one of the biggest categories in ecommerce. There is no question about that. There are thousands of vitamin brands and thousands of supplement brands; lots of players try to breakthrough in the space because it’s known to have a massive total addressable market and generally high customer lifetime value.
According to the CDC (Centers for Disease Control and Prevention), over 57% of all U.S. adults over 20 years old have used a dietary supplement in the last 30 days. That is huge. That is over 75,000,000 potential customers for these vitamin and supplement brands and a big reason why there is a rush to compete. This certainly doesn’t make it easy for the consumer, though. Which vitamin brand should you pick? Which supplements are legit? Which vitamin brands have the best ingredients and best third-party testing regiments?
There are a ton of questions and unfortunately, there are not many sources that give you the honest, objective answers. Every vitamin brand claims they’re the best and have the best manufacturing and production process. Same with every supplement brand.
In our objective, unbiased list below, you can check out some of the most popular vitamin and supplement brands on the market today.
Momentous offers a range of high-quality supplements and nutrition products designed to support various health goals, including sleep, cognitive function, athletic performance, and foundational health. Their products are formulated with clean, scientifically-backed ingredients, aimed at enhancing body and mind performance, and are trusted by professional athletes and health experts alike.
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Collagen is the glue that holds everything together. As we age, production declines. Vital Protein products focus on wellness from within.
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HUX is a health company, created to inspire everyone to find their daily edge by making complex nutrition simple.
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Happy Viking is Venus Williams' All-in-One Daily Meal Shake
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Ritual is the health & wellness brand best known for its daily multivitamin made specifically for women.
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Obvi makes super collagen supplement that are nothing like traditional supplements. Obvi comes in multiple formats including cereal (fruity, marshmallow, & cocoa flavors), protein bars, and powders like birthday cupcake, caramel macchiato, & pumpkin spice latte.
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Bubs Naturals offers a range of premium collagen and MCT oil products to support your wellness and vitality. Their products are clean, pure and made with all-natural ingredients.
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Manual offers prescription treatments, ongoing medical care, digital tracking tools, and at-home diagnostics for various health concerns. Their product offerings include science-backed solutions for hair loss, weight management, low testosterone, erectile dysfunction, sleep issues, skincare, nutritional supplements, and more, all accessible through their online platform with support from medical experts.
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Intelligent skin and hair products that fight against aging and that your body actually needs.
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GHOST pre-workout are supplements like no other, delivering energy, focus, and pump. Though they brand themselves as a sport supplement, they have built up a huge fan base in gaming.
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Truvani makes plant protein with no nasty ingredients.
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ResBiotic specializes in probiotics aimed at respiratory health, providing innovative supplements that support lung function and overall respiratory well-being. Their products harness the power of beneficial bacteria to help maintain a balanced microbiome.
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