Vitamins and supplements are easily one of the biggest categories in ecommerce. There is no question about that. There are thousands of vitamin brands and thousands of supplement brands; lots of players try to breakthrough in the space because it’s known to have a massive total addressable market and generally high customer lifetime value.
According to the CDC (Centers for Disease Control and Prevention), over 57% of all U.S. adults over 20 years old have used a dietary supplement in the last 30 days. That is huge. That is over 75,000,000 potential customers for these vitamin and supplement brands and a big reason why there is a rush to compete. This certainly doesn’t make it easy for the consumer, though. Which vitamin brand should you pick? Which supplements are legit? Which vitamin brands have the best ingredients and best third-party testing regiments?
There are a ton of questions and unfortunately, there are not many sources that give you the honest, objective answers. Every vitamin brand claims they’re the best and have the best manufacturing and production process. Same with every supplement brand.
In our objective, unbiased list below, you can check out some of the most popular vitamin and supplement brands on the market today.
A concentrated formula improves skin texture, dark spots, and visibly brightens — all packaged inside a biodegradable, plant-based capsule. Maximal effects, minimal waste.
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Bace aims to close the care gap in cannabis, starting with Hemp - the non-intoxicating, legally cultivated form of cannabis, containing CBD and muchos other phytonutrients.
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Feed offers snacks that are plant-based meal replacement on the go. Their meal-bars and meal-drinks are more than just a meal; they're a mindset. It’s all about getting the food you need. Just differently.
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Powered by fruits, plants, and the joy of creativity, Feel Goods delivers essential elements for a more grounded and uplifted state. Because when you feel good, you do good.
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A holistic approach to sleep wellness. Proper combines supplements and 1:1 coaching to help you sleep better.
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Four Sigmatic makes crash-free coffee, almost-unbelievable plant protein, and other elevated essentials. Deliciously crafted to work wonders on your day.
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LMNT is a brand that specializes in electrolyte drink mixes. These drink mixes are designed to help individuals replenish essential electrolytes lost during physical activity, particularly activities that involve sweating. Electrolytes are minerals like sodium, potassium, calcium, and magnesium, which play crucial roles in maintaining proper hydration and muscle function.
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HUX is a health company, created to inspire everyone to find their daily edge by making complex nutrition simple.
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Happy Viking is Venus Williams' All-in-One Daily Meal Shake
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Ritual is the health & wellness brand best known for its daily multivitamin made specifically for women.
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Beli is the award-winning prenatal vitamin for both him and her. Soy Free. Vegan Friendly. Science-Backed. HSA/FSA Eligible.
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Bubs Naturals offers a range of premium collagen and MCT oil products to support your wellness and vitality. Their products are clean, pure and made with all-natural ingredients.
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