Vitamins and supplements are easily one of the biggest categories in ecommerce. There is no question about that. There are thousands of vitamin brands and thousands of supplement brands; lots of players try to breakthrough in the space because it’s known to have a massive total addressable market and generally high customer lifetime value.
According to the CDC (Centers for Disease Control and Prevention), over 57% of all U.S. adults over 20 years old have used a dietary supplement in the last 30 days. That is huge. That is over 75,000,000 potential customers for these vitamin and supplement brands and a big reason why there is a rush to compete. This certainly doesn’t make it easy for the consumer, though. Which vitamin brand should you pick? Which supplements are legit? Which vitamin brands have the best ingredients and best third-party testing regiments?
There are a ton of questions and unfortunately, there are not many sources that give you the honest, objective answers. Every vitamin brand claims they’re the best and have the best manufacturing and production process. Same with every supplement brand.
In our objective, unbiased list below, you can check out some of the most popular vitamin and supplement brands on the market today.
Truvani makes plant protein with no nasty ingredients.
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ResBiotic specializes in probiotics aimed at respiratory health, providing innovative supplements that support lung function and overall respiratory well-being. Their products harness the power of beneficial bacteria to help maintain a balanced microbiome.
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Liquid IV is best known for its oral rehydration solution that uses the science of Cellular Transport Technology (CTT)™ to hydrate faster than water and comes in unexpected flavors like Apple Pie and Pina Colada.
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UMZU supplements are easy to trust, easy to use and easy to understand. Every supplement is built from nature, backed by science and designed to support a specific area of your health.
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Clean, all-natural supplements designed to help you lead a healthier, happier lifestyle.
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8Greens, founded in 2015 by Dawn Russell, offers dietary supplements designed to simplify daily green vegetable intake. Their products, including tablets, lollipops, chewing gum, and powder sticks, feature ingredients like blue-green algae, organic aloe vera, barley grass, spinach, chlorella, and wheatgrass. These formulations aim to boost the immune system, reduce inflammation, and maintain stable blood sugar levels.
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One Sol Supps is a women-focused supplement brand offering clean, effective formulas to support fitness, wellness, and hormonal balance. From plant-based protein powders to pre-workouts and metabolism boosters, One Sol products are designed to fuel your body and empower your lifestyle.
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Cymbiotika is an online supplement store that focuses on natural and organic health products. They offer a wide range of supplements designed to support various health benefits, including fitness, energy, immunity, and heart health, utilizing clean, science-backed ingredients for optimal wellness.
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begin is a children's nutrition health company that empowers parents with the knowledge and tools to optimize their children's well being. Its first product, Begin Growing-up Prebiotics is an unflavored blend of fiber powder that can be mixed into drinks or food to support kids digestive health and regular bowel movements.
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Plant People makes advanced wellness accessible through practitioner-grade supplements and skincare derived from USDA-Organic, functional mushrooms, hemp, and CBD.
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Nutrition Geeks provides high-quality, lab-tested supplements formulated to support your health and performance goals. With a focus on transparency, affordability, and science-backed ingredients, the brand helps simplify your wellness journey.
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Bonafide creates non-prescription solutions that treat women’s health issues (menopause, PMS, vitamins), using ingredients from nature as often as they can to maximize effectiveness and relief.
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