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No labels, no slogans. Just super soft, sustainable, simpler clothes that your kids will love.

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Primary

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Primary

No labels, no slogans. Just super soft, sustainable, simpler clothes that your kids will love.
Learn More

Learn More About Primary

What Is Primary?

Primary offers high-quality, affordable children’s clothing in a wide range of colors and styles. The brand focuses on creating simple, versatile pieces that are comfortable, durable, and free from logos and slogans. Primary’s mission is to provide parents with easy, mix-and-match clothing options for their kids.

Primary’s Hero Products

One of Primary’s standout products is the Solid Color Tees, which are available in a variety of vibrant colors and made from soft, durable cotton. These tees are perfect for everyday wear and can be easily mixed and matched with other items.

Another popular item is the Mix-and-Match Leggings, which come in a range of colors and are made from a stretchy, comfortable fabric. These leggings are designed to withstand active play and provide all-day comfort.

Primary also offers the Rainbow Pajama Sets, which feature fun, colorful designs and are made from soft, breathable fabric. These pajamas are perfect for a cozy night’s sleep and can be mixed and matched with other pieces.

Founder of Primary

Primary was co-founded by Christina Carbonell and Galyn Bernard. Their vision of creating simple, versatile children’s clothing has resonated with parents looking for high-quality, affordable options for their kids.

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