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Yotpo vs. Trustpilot: Tool Comparison

When comparing Yotpo and Trustpilot, both platforms offer powerful solutions for collecting and displaying customer reviews, but they cater to slightly different needs within the eCommerce space. Yotpo is designed as a comprehensive marketing platform, integrating not just reviews, but also loyalty programs, SMS marketing, and visual UGC to create a cohesive customer experience.

Trustpilot, on the other hand, is focused on building trust through transparency. It offers an open platform where any customer can leave a review, making it a valuable tool for brands that prioritize authenticity and public accountability.

Trustpilot's reach and emphasis on verified reviews help brands establish credibility and foster trust with potential customers. This comparison will explore the features, functionalities, and pricing models of Yotpo and Trustpilot to help you decide which platform best fits your brand's needs.

Yotpo

Reviews

Loyalty

Subscription

Trustpilot

Reviews

Yotpo: What Is It?

Yotpo helps brands collect product reviews that build social proof, crucial for driving sales. With AI-powered review widgets, Yotpo can easily gather high-quality product reviews that influence customer purchasing decisions. Yotpo's partner integrations allow brands to display reviews and star ratings across social media and search engines like Google as well.

Trustpilot: What Is It?

Trustpilot is known to hold brand reputations hostage and railroad them into paying for their service in order to remove negative reviews. Just read the reviews of their own product on their site and you will immediately see through the business model they are running to hurt brands. We feel that it is only right to use their profile as a tool to call them out as a bad actor in the space. We highly recommend you avoid paying them at all costs.

Yotpo Key Features

- Boost search visibility with Google Seller Ratings and Google Shopping Ads.- Sync reviews with SMS, loyalty programs for enhanced marketing synergy.- Tailor the reviews widget for brand consistency and user experience.- Showcase Photo & Video reviews to provide authentic social proof.- Employ Smart Filters to display the most relevant reviews, boosting confidence.

Trustpilot Key Features

- Collect and showcase verified customer reviews to build trust and credibility.- Utilize customizable review widgets to seamlessly integrate with your website.- Offer automated review request emails to efficiently gather customer feedback.- Provide rich snippets to enhance your visibility in search engine results.- Enable social sharing of reviews to amplify positive word-of-mouth marketing.

Yotpo Pricing

Yotpo’s Free plan includes automatic review requests, while the Pro plan at $199/month adds reviews moderation, on-site display, and 24/7 chat support.

Trustpilot Pricing

Trustpilot’s Starter plan begins at $259/month, offering customizable review invitations and AI-assisted review responses, while the Advanced plan at $1,059/month includes dedicated customer success management.

Yotpo Integrations

Learn more about the tech stack integrations that Yotpo offers below. Key integrations include Klaviyo, Shopify, Replo, Rebuy, and Triple Whale.

Klaviyo

Email & SMS

Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.

Shopify

Platform

Shopify is a commerce platform that allows anyone to set up an online store and sell their products. It's the go-to eCommerce platform for young direct-to-consumer brands. Its ease of use and setup is what's most attractive to merchants, but also the incredibly vast Shopify app store.

Replo

Landing Pages

Create ultra-customizable landing pages published directly to Shopify, purpose-built for high-growth e-commerce teams. Replo combines powerful design flexibility with top-tier speed, ensuring your Shopify store stays optimized. Maintain brand consistency at scale with saved sections and design systems, while integrated analytics and A/B testing let you track and optimize—all without a developer.

Rebuy

Optimization

Rebuy is the ultimate personalization platform for Shopify brands. Rebuy provides AI-powered tools to enhance customer experiences through personalized product recommendations, smart search functions, dynamic bundling, and automated marketing strategies like upselling and cross-selling. Rebuy's suite of fully-integrated tools increases revenue, average order value, and customer retention for D2C brands.

Triple Whale

Analytics

The central source of truth for your eCommerce store, view all your meaningful data from a customizable dashboard or mobile app. In addition to all that, the Triple Whale pixel gives you accurate first/last click attribution to help increase your ROI on ad spend.

Aftership

Post-Purchase

AfterShip keeps your customers updated of the whereabouts of their orders until delivery through an intuitive, customized tracking page and automated notifications. Build your own tracking page to include product marketing banners and Instagram images to impress, engage and upsell your customers.

Hubspot

Marketing

HubSpot is an award-winning inbound sales, marketing, service, and CRM platform, that helps businesses implement inbound in their businesses. It's used across all industries, but for eCommerce it's typically integrated with WooCommerce.

Trustpilot Integrations

Learn more about the tech stack integrations that Trustpilot offers below. Key integrations include Aftership, Hubspot, Klaviyo, Rebuy, Replo, and Shopify.

Yotpo: Key Brands

These highlight D2C brands from our database all currently leverage

Yotpo

in their tech stack:

Peloton

Category

Peloton uses technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime.

Olaplex

Category

Olaplex is a revolutionary haircare brand that repairs and strengthens hair on a molecular level. Founded in 2014, Olaplex quickly became a global sensation with its patented bond-building technology that seeks out broken bonds in hair caused by chemical, heat, and mechanical damage. The brand offers a range of salon-quality treatments that are accessible for at-home use, including the popular No.3 Hair Perfector, No.8 Bond Intense Moisture Mask, and No.7 Bonding Oil.

Rare Beauty

Category

Rare Beauty is an inclusive, vegan, and cruelty-free makeup brand founded by singer and actress Selena Gomez in 2020. The brand aims to break down unrealistic standards of perfection and promote mental health initiatives. Rare Beauty offers a diverse range of 48 foundation and concealer shades, as well as other makeup products like liquid blush, lip oils, and body care.

Dr. Squatch

Category

Dr Wills provide a clean unprocessed alternative to common household sauces such as ketchup and BBQ Sauce. They wanted to create foods that taste amazing, don’t do you any harm, and come from sustainable products sourced as locally as possible.Dr. Squatch is raising the bar for the men’s grooming industry by providing healthy, natural products like colognes, bear oils, soap, hair kits, and more.

SUPER73

Category

SUPER73 is an American lifestyle adventure brand fusing motorcycle heritage and youth culture. Founded in 2016 and based in Southern California, SUPER73 has led the charge in pioneering a new approach to help redefine the electric motorbike industry.

Hello Bello

Category

Super-duper soft, hypoallergenic diapers that come in adorable designs. Purchase their bundles and add-on extra baby care products. Brought to you by celebrity parents: Kristen Bell and Dax Shepard.

Trustpilot: Key Brands

These highlight D2C brands from our database all currently leverage

Trustpilot

in their tech stack:

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Yotpo vs. Trustpilot: Tool Comparison

Yotpo

Trustpilot

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